Rubbermaid Innovation for the Garage or Garden: Five-Minute Cleanup With Deluxe Tool Tower
July 21 2005 - 1:53PM
PR Newswire (US)
Rubbermaid Innovation for the Garage or Garden: Five-Minute Cleanup
With Deluxe Tool Tower FAIRLAWN, Ohio, July 21 /PRNewswire/ --
Rubbermaid this year introduced a five-minute garage organizer with
its new Deluxe Tool Tower, a durable tool stand that provides
space-saving storage for all kinds of implements. It accommodates
39 tools, with simple snap-together assembly, and it even has
free-wheeling casters so it's easy to trolley items to your
worksite. What makes Rubbermaid's five-minute solution so
compelling for so many is the fact that American women this year
cited getting organized as a bigger priority than losing weight to
improve their lives. Rubbermaid calls it "The Clutter Crisis."
Families overwhelmed by accumulation of stuff don't know where to
begin to get it all in order. Rubbermaid's consumer research has
found that an "overwhelmed" feeling is the most formidable barrier
to getting organized. As one of the company's consumer panelists
puts it, "You look at the mess and even though you know you have
two choices -- ignore it or deal with it -- it has a paralyzing
effect. It's daunting just to think about where to start."
Organization experts at Rubbermaid say simplicity is the key.
Breaking the job down into smaller, simpler tasks performed over
time is more manageable than trying to do everything at once. For
the garage, that means dividing into smaller sections and tasks by
category, such as corralling gardening tools in one area, sports
gear into another, automotive supplies in yet another, then
grouping everything together by season. If it seems like the rakes,
brooms and shovels you own are multiplying, this is the quickest
way to get a handle on them. The Deluxe Tool Tower creates modular
storage that will make an immediate difference in garages and
garden sheds. The unit has plenty of space to stand long-handled
implements, plus built-in hooks to hang hand tools. A few minutes
to assemble are all you need to contain a variety of items. And,
because it's free-standing storage on wheels, the tower
conveniently goes with you to keep tools standing by wherever
you're working. Once you've divided and conquered the mess with the
help of a Deluxe Tool Tower (or two), the company recommends
finishing the space off with vertical wall storage for other items,
such as Rubbermaid's FastTrack System, comprised of wall-mounted
steel rails and a variety of snap-on hooks, baskets, shelves and
accessories to get bikes, ladders, scooters and other implements
off the floor. The company also suggests using lockable cabinets to
safely store household chemicals, or placement high atop shelving
units also available from Rubbermaid. All of these ideas require
few or no tools at all to put them to work. With sleek steel-tone
colors and rust-fighting finishes, they're built to look good and
last a long time. The Deluxe Tool Tower from Rubbermaid is
available at The Home Depot stores nationwide for about $25, and
makes a great gift. About Rubbermaid: Rubbermaid Home Products is a
leading designer and manufacturer of durable, innovative household
organization and utility products, and is among the most trusted,
consumer-loyal brands in America. Part of the Newell Rubbermaid
family, Rubbermaid markets a full line of superior-quality products
for home, closet and garage organization; kitchen, bath and outdoor
storage; as well as seasonal and hardware products in a variety of
materials. For more information, please visit Rubbermaid's web site
at http://www.rubbermaid.com/. DATASOURCE: Rubbermaid CONTACT:
Lorrie Paul Crum of Rubbermaid Home Products, +1-330-869-7409, or
mobile, +1-330-819-0951 Web site: http://www.rubbermaid.com/
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