Top Talent Backed by Big Brand Signals New Power Play in Wireless Space The launch of American Greetings (AG) Mobile Signals a New Milestone for the Wireless Industry CLEVELAND, March 10 /PRNewswire-FirstCall/ -- American Greetings Interactive, the new media subsidiary of American Greetings Corporation, today announced the formation of its wireless division, AGmobile. Supported by the creative infrastructure, distribution power and strategic alliances of AG Interactive, AGmobile enters the hot mobile marketplace with top talent credibility and start-up expertise. AGmobile is poised to quickly command a leadership position in the eyes of the wireless and entertainment industries by leveraging the company's massive retail and online distribution networks. These networks include more than 115,000 retail outlets with retail partners and online marquee partnerships such as MSN and AOL. The AGmobile entrepreneurial team will continue the nearly century-old strategy of partnering with the most successful brands in the business to deliver personal expression products to consumers on various multi-media platforms. Throughout its past, American Greetings has grown to be a leader in the retail space through unparalleled content creativity and strategic relationship management. More recently, AG Interactive has become the market leader in personal expression in the online marketplace with brands such as BlueMountain.com, Egreetings, and AmericanGreetings.com. With the introduction of AGmobile, AGInteractive is now ready to lead the wireless world by creating significant new ground in virtually all areas of branded mobile content including personalization, entertainment and messaging through existing partnerships with T-Mobile, Verizon Wireless, Cingular Wireless, AT&T Wireless and Vodaphone. By leveraging the substantial retail network, considerable existing customer base and best-in-class partnerships with more than 150 of the world's top brands, AGmobile will be able to quickly deliver onthe promise of innovative personal expression solutions for consumers. "The creation of AG Mobile is a natural extension of our business -- helping people connect and express themselves creatively. By concentrating on the successful formula of the 3 C's -- high quality content, a great consumer experience and by focusing on our partner channels -- we have established ourselves as the leader in expressive content," states Josef Mandelbaum, President and Chief Executive Officer of AG Interactive. Leading the charge is Bryan Biniak, Senior Vice President and General Manager of AGmobile. Biniak, a veteran senior executive from both the entertainment and wireless arenas and formerly Executive Vice President of Sales and Marketing for Vivendi Universal / Moviso, is joined by senior leaders from Cingular Wireless, Universal Music Publishing, Disney Internet Group, Vivendi Universal Games / Universal Interactive and Terra Lycos. "I am honored to help craft and execute a new sophisticated and savvy vision of wireless content and entertainment through AGmobile," states Biniak. "We plan to exponentially raise the bar in the wireless space by leveraging the massive distribution network, marketing prowess and existing customer base of this nearly 100-year-old company to provide new personal expression opportunities in a variety of categories for the mobile consumer." In addition, AGmobile oversees the operation of BeatGreets, the leading provider of music, film and television e-card entertainment. The BeatGreets high-end arsenal of hip entertainment properties includes more than 2,000 music greetings from today's hottest artists such as 50 Cent, Dave Matthews, Beyonce and Evanescence, as well as film and television properties including Paris Hilton's The Simple Life, and the George Lopez show. In the near future, AGmobile will expand these offerings to provide a variety of additional multi-media offerings including instant messaging, e-mail and wireless personalization. AGmobile is also in theprocess of finalizing several high-profile partnerships, which it expects will exponentially expand their current product lines to include new audiences and offerings. About American Greetings Interactive AG Interactive operates the network of sites including, AmericanGreetings.com, BlueMountain.com, Beatgreets and Egreetings.com, as well as site partnerships with AOL(R), MSN(R) Yahoo(R) and Earthlink(R) and content partnerships with brands such as Warner Bros. Its sites together offer over 20,000 high quality greetings and other types of expressive content and is the number one online greeting card destination with over 2 million paying subscribers and millions of unique visitors per month. About American Greetings American Greetings Interactive is part of American Greetings Corporation, one of the world's leading manufacturers of printed greeting cards. American Greetings is headquartered in Cleveland, Ohio, and has been in the greeting card industry for more than 95 years. American Greetings companies also include Carlton Cards(R), Learning Horizons(R), Balloon Zone(R) and DesignWare(R). visit http://corporate.americangreetings.com/ . DATASOURCE: American Greetings Interactive CONTACT: Elizabeth Ruttenberg of American Greetings Interactive, +1-216-889-5230, or ; or Sarah Evans or Eric Lindbom of CarryOn Communication, Inc., +1-323-988-4701, or +1-323-988-4704, or , or Web site: http://www.americangreetings.com/ http://corporate.americangreetings.com/

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