M6 Group Becomes the Majority Shareholder in Stéphane Plaza Immobilier
January 03 2022 - 11:45AM
Business Wire
Regulatory News:
On 31 December 2021, M6 Group (Paris:MMT) finalised the
acquisition of a 2% stake in Stéphane Plaza Immobilier, in which it
already held a 49% shareholding, thereby assuming control of this
network of franchised estate agents. This transaction values the
company’s entire share capital at € 125 million.
As the most popular brand in France in the “Networks of Estate
Agents” category(1), Stéphane Plaza Immobilier already has 660
franchise contracts just seven years after its creation. The
company will now be fully consolidated in M6 Group’s financial
statements under the “Diversification” segment. Its estimated EBITA
for 2021 is € 12,5 million, up 47%.
M6 Group reiterates its full confidence in company Chairman and
co-founder Patrick-Michel de Lusigny to take the network forward in
the next stages of its development alongside Stéphane Plaza.
Stéphane Plaza’s interest remains intact and his responsibilities
remain unchanged.
With this transaction, M6 Group is pleased to have supported
this ambitious project initiated by the most popular TV presenter
in France(2). The significant investments in the advertising slots
broadcast on the Group’s channels have made it possible to promote
the Stéphane Plaza Immobilier brand and its expertise. The Group
has thus reaffirmed the relevance of television advertising and its
capacity to create assets with strong growth potential.
(1) Source: Survey conducted on 19 and 20 October 2021 by
OpinionWay across a representative sample of 1,005 French people
aged 18 and over in the network of estate agents category,
published on 4 November 2021 in Challenges magazine
(2) Source: Annual TV Magazine/OpinionWay survey, whose results
were published on 9 December 2021
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version on businesswire.com: https://www.businesswire.com/news/home/20220103005293/en/
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