Following a year at #1, Publicis Groupe kicks off 2024 with the One-to-One Wishes, powered by AI
January 11 2024 - 8:00AM
Following a year at #1, Publicis kicks
off 2024 with the One-to-One Wishes, powered by
AI
Groupe creates 100,000 personal ‘thank
you’ films for every member of its
team
Paris –
January 11, 2024
– After a year where Publicis achieved a lot of
firsts - first on organic growth, first on all financial KPIs,
first on new business, first on ESG, to become first in the
industry in terms of market value – as always, we wanted to put our
people first, and thank them one by one, for helping us to secure
the #1 spot in 2023.
So we are kicking off 2024 not with one New
Year’s Wish film, but 100,000 of them. One for every member of the
Publicis team.
In a first of its kind experiment in pushing the
boundaries of AI video, storytelling and personalization at scale,
Arthur’s usual New Year’s message to the group takes an unusual
turn when he’s joined by his AI twin, the AI Directoire+ and AI
Maurice.
Thanks to our ability to gather and connect
information about our people through our platform Marcel, everyone
that works at Publicis and who has contributed to our growth and
success, is being sent a personalized thank you that is relevant to
their interests and passions. Along the way, Carla, Dave, Agathe,
Nigel and even Maurice seem to have picked some surprising new
skills.
To see how the One-to-One Wishes match the right
language, the right leader, and the right interests, to the right
person, across 100,000 films, here are 5 examples:
Watch Carla & Arthur thank Eva, a
sport-loving Groupe Managing partner living in Austria. Click
here.
Watch Maurice and Arthur thank Gabi, an
adventure-seeking Business Lead from Sao Paulo. Click
here.
Watch Nigel and Arthur thank Youri, a Publicis
Sapient designer originally from Seoul, who is inspired by dance,
gymnastics, and the arts. Click here.
Watch Agathe and Arthur thank Laure, a
multi-lingual People Experience Director based in Paris, with a
passion for video games, and the great outdoors. Click
here.
Watch Dave and Arthur thank Tony, an EVP at
Publicis Media, living in Canada, who loves travel, water sports
and parkour. Click here.
Credits : Le Truc/Saatchi & Saatchi
Canada/PXP/Prodigious/Harbor
About Publicis Groupe - The Power of
OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40]
is a global leader in communication. The Groupe is positioned at
every step of the value chain, from consulting to execution,
combining marketing transformation and digital business
transformation. Publicis Groupe is a privileged partner in its
clients’ transformation to enhance personalization at scale. The
Groupe relies on ten expertise concentrated within four main
activities: Communication, Media, Data and Technology. Through a
unified and fluid organization, its clients have a facilitated
access to all its expertise in every market. Present in over 100
countries, Publicis Groupe employs around 100,000
professionals.www.publicisgroupe.com| Twitter | Facebook | LinkedIn
| YouTube | Instagram | Viva la Difference!
Contacts Publicis Groupe
Amy
HadfieldLizzie DewhurstMichelle McGowan |
Director of global
communicationsCorporate Communications EMEACorporate Communications
US |
amy.hadfield@publicisgroupe.comlizzie.dewhurst@publicis.commichelle.mcgowan@publicisgroupe.com |
+ 33 (0)1 44 43
70 75+ 44 (0)79 49 918194+ 1 312 315 52 59 |
Please find the presse release here
Publicis Groupe (EU:PUB)
Historical Stock Chart
From Aug 2024 to Sep 2024
Publicis Groupe (EU:PUB)
Historical Stock Chart
From Sep 2023 to Sep 2024