Ferring Pharmaceuticals (Asia) Company Limited Implements Cegedim Relationship Management’s Award Winning* Mobile Intellig..
January 16 2012 - 7:08PM
Business Wire
Cegedim Relationship Management today announced that Ferring
Pharmaceuticals (Asia) Company Limited has fully implemented Mobile
Intelligence™ as their centralized Customer Relationship Management
(CRM) platform to manage and deploy their Primary and Specialty
commercial teams in China. The agreement also includes OneKey™, the
most globally comprehensive healthcare professional (HCP) database,
and Analyzer for dynamic reporting and actionable analytics.
Superior Stakeholder Understanding Provides Better Access to
New MarketsWith recent healthcare reform and a flourishing
economy, analysts forecast China to be one of the fastest growing
pharmaceutical markets in the world. In order to gain rapid access
to China’s complex market structure, companies like Ferring are
leveraging the advantage of breakthrough CRM solutions that
redefine market access strategies through a holistic understanding
of stakeholders.
Cegedim Relationship Management’s Mobile Intelligence delivers a
360-degree view of customers to thoroughly understand their
activities, behavior and spheres of influence. Additionally, the
interactive hierarchical view of affiliation networks allows
Ferring to better perform targeting and segmentation strategies in
China’s distinctive market. Mobile Intelligence, in combination
with OneKey, a database of 8 million registered HCPs in 69
countries including 297 cities in China, empowers Ferring to build
lasting connections with key decision makers and maximize their
market share in a valuable emerging economy.
“Mobile Intelligence provides our company with the vital
technology to promote our customer and human centered philosophy on
medical innovation,” said Fei Jia, General Manager of Ferring
Pharmaceuticals (Asia) Co Ltd. “Cegedim Relationship Management
quickly implemented the solution within our strict time parameters.
The company’s proven history and experience with the APAC region
makes us confident that this partnership will foster our long-term
growth in China.”
“Ferring Pharmaceuticals Asia trusted us to support their most
recent venture in China with our integrated suite of game-changing
data and CRM solutions,” said Tang Yan, General Manager of Cegedim
Relationship Management China. “With newly enhanced features,
Mobile Intelligence is the only tool required for outstanding field
user effectiveness. Our team of innovators has achieved ground
breaking flexibility that enables companies to modify the solution
as their business needs change and markets evolve.”
* Frost & Sullivan 2011 North American Competitive Strategy
Innovation Award in Mobile Sales Force Automation (SFA)
About Cegedim Relationship Management:
Cegedim Relationship Management is the
Life Sciences industry’s leading provider of Customer Relationship
Management (CRM) solutions. Designed specifically for Life
Sciences, the company’s innovative business solutions incorporate a
thorough understanding of local, regional and worldwide trends.
Cegedim Relationship Management enables more than 200,000 users in
many of the world’s most innovative companies to stay ahead of
market challenges. In addition to CRM, Cegedim Relationship
Management also provides marketing, data optimization and
regulatory compliance solutions in more than 80 countries. Cegedim
Relationship Management is part of the France-based Cegedim S.A.
Group.
To learn more, please visit:
www.cegedim.com/rm.
About Ferring:
Ferring is a Swiss-based research driven,
specialty biopharmaceutical group active in global markets. The
company identifies, develops and markets innovative products in the
areas of endocrinology, gastroenterology, gynaecology, infertility
and urology. In recent years Ferring has expanded beyond its
traditional European base and now has operating subsidiaries in
over 40 countries.
To learn more, please visit:
www.ferring.com.
About Cegedim:
Founded in 1969, Cegedim is a global
technology and services company specializing in the healthcare
field. Cegedim supplies services, technological tools, specialized
software, data flow management services and databases. Its
offerings are targeted notably at healthcare industries, life
sciences companies, healthcare professionals and insurance
companies. The world leader in life sciences CRM, Cegedim is also
one of the leading suppliers of strategic healthcare industry data.
Cegedim employs 8,500 people in more than 80 countries and
generated revenue of €927 million in 2010. Cegedim SA is listed in
Paris (EURONEXT: CGM).
To learn more, please visit:
www.cegedim.com.