AACE Ace Cash Express

ACE Cash Express Raises Over $100,000 for March of Dimes DALLAS, July 12 /PRNewswire-FirstCall/ -- ACE Cash Express, Inc. (NASDAQ:AACE), announced that it raised over $100,000 for the March of Dimes, a non-profit organization that funds cutting edge research and innovative programs to save babies from birth defects, premature birth and low birthweight. Thanks to the generosity of its customers and employees throughout ACE's store network, ACE donated $100,000 during the 2004 campaign. ACE more than doubled its contribution of $44,000 raised during the 2003 campaign. Nearly a half a million people in 1,100 communities nationwide participate each year in WalkAmerica -- the March of Dimes largest fundraiser and one of America's most loved walking events. During WalkAmerica 2004, more than 200 ACE employees joined 20,000 companies across the country to walk with thousands of supporters of the March of Dimes. "This is the second year that ACE has participated in this worthwhile event for the March of Dimes," stated Jay B. Shipowitz, President and Chief Executive Officer of ACE. "The generosity of our customers and employees continues to reach new heights and we are happy to support the March of Dimes." "The March of Dimes is honored to have such a strong national partnership with ACE Cash Express," stated Julie Heffernan, March of Dimes National Director of Corporate Relations. "Their hard work and enthusiasm has certainly led to a very successful year and we appreciate their efforts. ACE Cash Express is helping us ensure that one day, every baby in America will be born healthy." Forward-looking Statements This release contains certain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are generally identified by the use of words such as "expect," "anticipate," "estimate," "believe," "intend," "plan," "target," "goal," "should," "would," and terms with similar meanings. Although the Company believes that the current views and expectations reflected in these forward-looking statements are reasonable, these views and expectations, and the related statements, are inherently subject to risks, uncertainties, and other factors, many of which are not under the Company's control and may not even be predictable. Any inaccuracy in the assumptions, as well as those risks, uncertainties and other factors, could cause the actual results to differ materially from these in the forward-looking statements. These risks, uncertainties, and factors include, but are not limited to, matters described in the Company's reports filed with the Securities and Exchange Commission, such as: -- the Company's relationships with Republic Bank & Trust Company, with Travelers Express and its affiliates, with its bank lenders, and with H&R Block; -- the Company's relationships with providers of services or products offered by the Company or property used in its operations; -- federal and state governmental regulation of check cashing, short-term consumer lending and related financial services businesses; -- any litigation regarding the Company's short-term consumer lending activities; -- theft and employee errors; -- the availability of adequate financing, suitable locations, acquisition opportunities and experienced management employees to implement the Company's growth strategy; -- increases in interest rates, which would increase the Company's borrowing costs; -- the fragmentation of the check cashing industry and competition from various other sources, such as banks, savings and loans, short-term consumer lenders, and other similar financial services entities, as well as retail businesses that offer services offered by the Company; -- the terms and performance of third-party services offered at the Company's stores; and -- customer demand and response to services offered at the Company's stores. The Company expressly disclaims any obligation to update or revise any of these forward-looking statements, whether because of future events, new information, a change in the Company's views or expectations, or otherwise. The Company makes no prediction or statement about the performance of its Common Stock. About the Company ACE Cash Express, Inc. is a leading retailer of financial services, including check cashing, short-term consumer loan and bill payment services, and the largest owner, operator and franchisor of check cashing stores in the United States. As of March 31, 2004, the Company had a network of 1,203 stores in 36 states and the District of Columbia, consisting of 988 company-owned stores and 215 franchised stores. The Company focuses on serving unbanked and underbanked consumers, many of whom seek alternatives to traditional banking relationships in order to gain convenient and immediate access to check cashing services and short-term consumer loans. The Company's website is found at http://www.acecashexpress.com/ . About the March of Dimes The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies, and in 2003, launched a five-year campaign to address the increasing rate of premature birth. For more information visit the March of Dimes website at http://www.marchofdimes.com/ or in Spanish at http://www.nacersano.org/ . DATASOURCE: ACE Cash Express, Inc. CONTACT: Eric Norrington, VP of Communications & Government Relations, +1-972-550-5032, or , or Darla Ashby, Director of Communications, +1-972-550-5037, or , both of ACE Cash Express, Inc. Web site: http://www.acecashexpress.com/ http://www.marchofdimes.com/ http://www.nacersano.org/

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