Autobytel Integrates Kelley Blue Book's Used Vehicle Values Into Consumer Sites
March 01 2005 - 8:00AM
PR Newswire (US)
Autobytel Integrates Kelley Blue Book's Used Vehicle Values Into
Consumer Sites Car Shoppers Can Directly Compare Listed Prices
Versus Trusted Industry Standard IRVINE, Calif., March 1
/PRNewswire-FirstCall/ -- Autobytel Inc. (NASDAQ:ABTLE), a leading
online automotive car buying and research destination, has kicked
off a strategic relationship with Kelley Blue Book, the trusted
resource for automotive pricing and information, to feature Kelley
Blue Book's used vehicle values on its consumer-facing websites --
Autobytel.com, Autoweb.com, Carsmart.com, Car.com, AICAutoSite.com
and AutoSite.com. Kelley Blue Book data is smoothly integrated into
the Autobytel experience, enabling car buyers to directly compare
seller prices versus Kelley Blue Book's trade-in, private party
and/or suggested retail values without leaving the site or
interrupting their research process. Shoppers can even begin the
process by getting a Kelley Blue Book value on a specific used
vehicle, then directly searching for that car or truck in
Autobytel's Used Car Listings. "Our goal is to empower our millions
of used vehicle shoppers with the highest-quality inventory and the
resources to help them make smart, confident buying decisions,"
said Russ Bartlett, Autobytel's vice president of product
marketing. "Teaming up with Kelley Blue Book, the most trusted name
in used vehicle values, furthers that mission." The latest in a
series of enhancements to Autobytel's Used Car Listings, the Kelley
Blue Book feature joins other consumer-friendly Autobytel
initiatives, including expanded vehicle photography, strategic
links connecting buyers to inventory indicated by their shopping
decisions, and a new "Deal of the Day" program that automatically
presents a home page listing of the best local used vehicle deals
in Autobytel's inventory. "By teaming up with Autobytel and their
family of web properties, we are reinforcing our leadership
position in the automotive marketplace as the most trusted
valuation source among top automotive websites," said Steve
Moretti, vice president of business development and partnerships,
Kelley Blue Book. "Not only is this a beneficial relationship for
the two parties, but most importantly, Autobytel shoppers will now
have immediate access to our used car values to guide them during
the buying or selling process." About Autobytel Inc. Autobytel Inc.
(NASDAQ:ABTLE), a leading Internet automotive marketing services
company, helps retailers sell cars and manufacturers build brands
through marketing, advertising, data and CRM (customer relationship
management) products and programs. The Company owns and operates
the automotive websites Autobytel.com, Autoweb.com, Car.com,
Carsmart.com, AICAutoSite.com, Autoahorros.com and AutoSite.com, as
well as AIC (Automotive Information Center), a trusted industry
source of automotive marketing data and technology for over 20
years. Autobytel is also a leader in dealership lead management and
CRM solutions and owns and operates AVV, Inc., a top provider of
dealership CRM and sales management products, and Retention
Performance Marketing, Inc. (RPM), which powers dealerships with
cutting-edge customer loyalty and retention marketing programs. As
the Internet's largest new car buying service, Autobytel generates
over a billion dollars a month in car sales for dealers through its
services and was the most visited new car buying and research
destination in 2004, reaching millions of car shoppers as they made
their vehicle buying decisions. Autobytel's car-selling sites and
lead management products are used by more of the nation's top-100
e-dealers than any other program. About Kelley Blue Book (kbb.com)
Kelley Blue Book is the most trusted vehicle information resource
by both consumers and the auto industry. The company provides
research tools and up- to-date pricing on thousands of new and used
vehicles, including the company's New Car Blue Book Value, which
reveals what a new car is actually selling for. Since 1926, car
buyers and sellers have relied upon Kelley Blue Book for
authoritative and unbiased information to make well-informed
automotive decisions. The company reports vehicle prices and values
via products and services including the famous Blue Book Official
Guide(TM), software and Internet site, kbb.com. Kbb.com has been
rated the No. 1 automotive information site by Nielsen//NetRatings
as well as No. 1 and first visited automotive site by J.D. Power
and Associates seven years running. No other medium reaches more
in-market car-buyers than kbb.com; one in every four American
car-buyers completes their research on kbb.com. DATASOURCE:
Autobytel Inc. CONTACT: Media Relations, Melanie Webber of
Autobytel Inc., +1-949-862-3023, ; or Betsy Smith Isroelit, ext.
17, , or Joe Foster, ext. 13, , both of RBI Communications,
+1-323-960-1360, for Autobytel Inc. Web site:
http://www.autoweb.com/ Web site: http://www.car.com/ Web site:
http://www.carsmart.com/ Web site: http://www.aicautosite.com/ Web
site: http://www.autoahorros.com/ /Web site:
http://www.autosite.com/ Web site: http://www.kbb.com/ Web site:
http://www.autobytel.com/
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