Global Holiday Season Spending Expected to Grow by 16% in 2024, BNPL Surges While Synthetic Identity Fraud Emerges as Top Threat
October 08 2024 - 9:00AM
Business Wire
- ACI’s Unwrapping Checkout Trends report anticipates a 16%
increase in global eCommerce transaction value during the 2024
holiday season, with the travel sector leading the growth.
- Synthetic identity fraud is the top threat this holiday season,
with average transaction value at nine times more than other common
types of payments fraud.
- Sales transaction volume is expected to increase 6% across all
Cyber Weekends.
Global holiday spending is expected to rise 16% in value from
October through December 2024 compared to the same period last
year, according to analysis by ACI Worldwide (NASDAQ: ACIW), an
original innovator in global payments technology. ACI's annual
Unwrapping Checkout Trends report provides merchants and acquirers
with essential insights on payment trends, spending and fraud
predictions, and actionable ways to maximize secure and authentic
conversions.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241008686290/en/
Holidays_Prediction_Infographics_ACI
(Graphic: Business Wire)
Buy now, pay later (BNPL) booms as shoppers turn to flexible
payments
BNPL payments experienced a remarkable surge as shoppers turned
to more flexible payment methods to spread their spending and
manage their budgets. In H1 2024, global BNPL transactions
skyrocketed by an astounding 237%, nearly tripling in volume.
Synthetic identity fraud is threatening to disrupt holiday
season sales
According to ACI data, fraud values increased by more than 3% in
H1 2024, with synthetic identity fraud looming high at 26% growth.
Synthetic identity fraud occurs when fraudsters merge genuine
information with fabricated information to create a new synthetic
identity that can be used to open accounts and make fraudulent
purchases.
Fraudsters are turning to AI to fuel fraud
AI technology, such as AI-driven bots and scripts, has given
fraudsters unprecedented speed to automate the process of
generating synthetic identities on a massive scale. Fraudsters have
also finessed the use of deep fake technology to create images,
voice and video to bypass existing fraud detection systems.
"The rapid proliferation of AI-driven fraud tactics and stolen
data on the Dark Web is escalating threats, making it harder than
ever for merchants to distinguish real customers," said Cleber
Martins, head of payments intelligence and risk solutions at ACI
Worldwide. "Merchants should tighten their defenses by harnessing
AI predictive modeling to detect threats and using payment
intelligence signals to eliminate false positives without
disrupting genuine transactions."
Key report insights at a glance
Payment trends (H1 2024 vs. H1 2023
transactional data)
- Global eCommerce transaction volumes experienced 7% growth, led
by an 8% increase in travel volumes and a 3% increase in
ticketing.
- Alternative payment methods are shaking up the payments mix,
with payment methods via BNPL and digital wallets growing 237% and
209%, respectively.
- Digital eCommerce transactions saw solid year-over-year (YoY)
growth, with travel sector transactions via mobile surging 22%
versus 5% for desktop in H1 2024 vs. 2023.
- Omnichannel retailers hold a competitive advantage, as
convenience-oriented consumers spend 70% more when choosing Click
and Collect or Buy Online, Pickup in-Store.
Holiday season predictions
- Global eCommerce transaction volume is anticipated to increase
by 12% during the holiday season, with the travel sector leading
the expected transaction growth.
- 2024 will see a 6% increase in sales volume across all Cyber
Weekend days, with Cyber Monday expected to achieve the biggest YoY
growth at 12%.
- Fraudsters will intensify their use of advanced AI tools to
exploit vulnerabilities and mask activities with fake accounts and
IDs to scale attacks.
Actions for merchants to capitalize on
holiday sales spike
- Leverage AI to automate fraud protection, mitigate data siloes,
and deliver real-time intelligence across commerce and
marketing.
- Implement advanced machine learning algorithms and predictive
modeling to understand the fraud landscape and predict future
risks.
- Utilize data-rich analytics to gain deep insights into consumer
journeys and behavior that can help optimize interactions, reduce
friction and boost acceptance rates.
"Consumers' shopping journeys are evolving with more channels,
hybrid services, and diverse payment options. Payments play a
pivotal role in the shopping experience, reshaping how customers
engage and shop," said Bobby Koscheski, head of merchant, ACI
Worldwide. "By harnessing precise and real-time data and insights,
merchants can better understand customers, verify digital
identities, and craft hyper-personalized journeys that build trust
while maximizing sales."
For more information, click here to download the ACI’s
Unwrapping Checkout Trends report
*Holiday season/Q4 refers to the period of October through
December.
About ACI Worldwide ACI Worldwide, an original innovator
in global payments technology, delivers transformative software
solutions that power intelligent payments orchestration in real
time so banks, billers, and merchants can drive growth, while
continuously modernizing their payment infrastructures, simply and
securely. With nearly 50 years of trusted payments expertise, we
combine our global footprint with a local presence to offer
enhanced payment experiences to stay ahead of constantly changing
payment challenges and opportunities.
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ACI Payments, Inc., ACI Pay, Speedpay, and all ACI product/solution
names are trademarks or registered trademarks of ACI Worldwide,
Inc., or one of its subsidiaries, in the United States, other
countries, or both. Other 'parties' trademarks referenced are the
property of their respective owners.
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Media Nick Karoglou | Head of Communications and
Corporate Affairs | nick.karoglou@aciworldwide.com Lyn Kwek |
Communications and Corporate Affairs Director, APAC/Middle
East/Africa | lyn.kwek@aciworldwide.com
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