Digital Impact, an Acxiom Company, Named a Leader in Latest Report on Email Marketing Service Providers by Leading Independent R
January 30 2006 - 8:00AM
Business Wire
Company Receives Industry's Highest Score for Services and Is
Positioned as a Fit for Enterprise Marketers with Advanced Email
Marketing Needs Digital Impact, a leading provider of integrated
digital marketing solutions for global 2000 enterprises, today
announced that it has been named a "leader" among email service
providers in Forrester Research's annual ranking of email marketing
service providers ("Leader" is Forrester's highest category). The
report entitled "The Forrester Wave: Email Marketing Service
Providers, Q4 2005," selected 9 email service providers from an
initial field of 41 based on revenue, features and market presence,
and then ranked providers across 75 different criteria. Digital
Impact was evaluated as a full-service agency most appropriate for
marketers with advanced email marketing needs and scored well
across categories. The company was the leader in the services
category and also received leading scores for its strong market
presence and experienced management team. Emphasizing Digital
Impact's leadership position, the report states, "Digital Impact
excels with enterprise clients who want to outsource their email
programs." "Digital Impact has been committed to serving the
complex marketing needs of enterprise marketers looking to drive
compelling results through their email marketing programs, and we
are glad that the Forrester Wave Report validates our leadership
position," said Kevin Johnson, General Manager of Digital Impact.
"Digital Impact and our parent Acxiom are an obvious first choice
for companies that wish to leverage the strategic and analytic
services, deliverability and campaign management capabilities of an
experienced marketing services provider." Report Methodology: The
report selected 9 email marketing service providers from an initial
group of 41 based on their revenue, features, and market presence.
The 9 were then evaluated against 75 different criteria based on
technology demonstrations, review of supporting documentation and
in-depth interviews with key executives and reference customers.
The criteria were rolled up into three high level categories
including current offering (breadth of offering, functionality,
technology platform and services), strategy (strength of management
team, executive vision, product roadmap, vertical strategy, and
cost) and Market Presence (defined as financial viability, internal
resources, customers and partners). Each provider was then ranked,
in decreasing order of performance, as a Leader, Strong Performer,
Contender, or Risky Bet. About Digital Impact Digital Impact, an
Acxiom company, is a leading provider of digital marketing
solutions for Global 2000 enterprises including Marriott, Gap,
Inc., and Hewlett-Packard. Digital Impact combines agency services
with world-class campaign execution on a proprietary technology
platform to deliver superior marketing results for clients. The
Company creates and executes campaigns across multiple media
channels including personalized email, targeted websites, search
engines, and RSS (blogs). Digital Impact is a member of the TRUSTe
Privacy Program and the NAI's Email Service Provider Coalition. The
company was founded in 1997 and has offices in Silicon Valley, New
York and London. Acxiom Corporation acquired Digital Impact in
2005. About Acxiom Corporation Acxiom Corporation (NASDAQ:ACXM)
integrates data, services and technology to create and deliver
customer and information management solutions for many of the
largest, most respected companies in the world. The core components
of Acxiom's innovative solutions are Customer Data Integration
(CDI) technology, data, database services, IT outsourcing,
consulting and analytics, and privacy leadership. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, with locations
throughout the United States and Europe, and in Australia and
China. For more information, visit www.acxiom.com. Acxiom is a
registered trademark of Acxiom Corporation.
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