ACXM Acxiom Holdngs (delisted)

Company Receives Industry's Highest Score for Services and Is Positioned as a Fit for Enterprise Marketers with Advanced Email Marketing Needs Digital Impact, a leading provider of integrated digital marketing solutions for global 2000 enterprises, today announced that it has been named a "leader" among email service providers in Forrester Research's annual ranking of email marketing service providers ("Leader" is Forrester's highest category). The report entitled "The Forrester Wave: Email Marketing Service Providers, Q4 2005," selected 9 email service providers from an initial field of 41 based on revenue, features and market presence, and then ranked providers across 75 different criteria. Digital Impact was evaluated as a full-service agency most appropriate for marketers with advanced email marketing needs and scored well across categories. The company was the leader in the services category and also received leading scores for its strong market presence and experienced management team. Emphasizing Digital Impact's leadership position, the report states, "Digital Impact excels with enterprise clients who want to outsource their email programs." "Digital Impact has been committed to serving the complex marketing needs of enterprise marketers looking to drive compelling results through their email marketing programs, and we are glad that the Forrester Wave Report validates our leadership position," said Kevin Johnson, General Manager of Digital Impact. "Digital Impact and our parent Acxiom are an obvious first choice for companies that wish to leverage the strategic and analytic services, deliverability and campaign management capabilities of an experienced marketing services provider." Report Methodology: The report selected 9 email marketing service providers from an initial group of 41 based on their revenue, features, and market presence. The 9 were then evaluated against 75 different criteria based on technology demonstrations, review of supporting documentation and in-depth interviews with key executives and reference customers. The criteria were rolled up into three high level categories including current offering (breadth of offering, functionality, technology platform and services), strategy (strength of management team, executive vision, product roadmap, vertical strategy, and cost) and Market Presence (defined as financial viability, internal resources, customers and partners). Each provider was then ranked, in decreasing order of performance, as a Leader, Strong Performer, Contender, or Risky Bet. About Digital Impact Digital Impact, an Acxiom company, is a leading provider of digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company creates and executes campaigns across multiple media channels including personalized email, targeted websites, search engines, and RSS (blogs). Digital Impact is a member of the TRUSTe Privacy Program and the NAI's Email Service Provider Coalition. The company was founded in 1997 and has offices in Silicon Valley, New York and London. Acxiom Corporation acquired Digital Impact in 2005. About Acxiom Corporation Acxiom Corporation (NASDAQ:ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.