ACXM Acxiom Holdngs (delisted)

Acxiom Corporation (Nasdaq: ACXM) today announced that company leader Charles D. Morgan and Bill McDermott, President and CEO of SAP Americas, unveiled how the two companies intend to jointly market Acxiom's success in delivering a single, accurate, real-time customer view within SAP's market-leading multi-channel CRM solution, mySAP(TM) Customer Relationship Management (mySAP(TM) CRM). SAP clients and prospects can leverage Acxiom's AbiliTec(R) customer data integration technology and InfoBase(R) products, which provide the largest collection of U.S. consumer information available in one source. By combining Acxiom's rich consumer content with SAP's world-class marketing and sales functionality, customers will be able to maximize their marketing and sales dollars while strengthening their most valuable asset - the relationship with their customers. During SAP's annual summer sales meeting, the leaders revealed their intention to jointly market SAP's ability to deliver enterprise-wide customer information to key customer touch points and Acxiom's 30-plus years of delivering data, analytics and customer data integration. The presentation focused on the benefits to customers, including empowering customers to engage in true customer relationship management. "As more and more companies move toward a hybrid model of on-site master-data-management hubs, nurtured by data service providers such as Acxiom, it is natural that companies with complementary solutions, such as Acxiom and SAP, work together to maximize customer benefit," said Richard K. Howe, Acxiom's Marketing and Strategy Leader. "Critical customer applications leveraging mySAP CRM are information-driven. Acxiom lives and breathes information management, augmenting the quality and availability of data to turn information into intelligence. By combining mySAP CRM with Acxiom's data strengths, customers will realize significant benefits." "SAP understands the importance to customers of combining world-class CRM applications with accurate and complete customer content," said Pat Bakey, Senior Vice President of CRM, SAP Americas. "By working with Acxiom in the future we will allow our customers to make more informed and relevant decisions when interacting with customers and prospects. Any time you can improve the customer experience, the benefits translate to the bottom line." About Acxiom Corporation Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information, visit www.acxiom.com. Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. SAP, mySAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary. Acxiom, AbiliTec and InfoBase are registered trademarks of Acxiom Corporation and SAP is a registered trademark for SAP.