Acxiom(R) Debuts RapidProspects, A Faster, More Efficient Customer Acquisition Solution For Mid-Tier Companies
September 11 2006 - 10:09AM
Business Wire
Acxiom(R) Corporation (Nasdaq:ACXM) today announced the
introduction of Acxiom RapidProspects, a quick-to-deploy,
business-to-consumer marketing database solution designed to help
mid-tier companies more successfully acquire new customers.
"RapidProspects offers clients in the retail bank, automotive and
insurance industries quicker, more affordable and easier access to
the most desirable prospects - and at the same time enables them to
shorten time to market for customer acquisition campaigns," Acxiom
Client Services Organization Leader Jeff Stalnaker said. Acxiom
RapidProspects gives mid-tier marketers browser-based access to
campaign-ready, demographically enhanced prospects, enabling them
to more quickly and cost-effectively acquire new customers. The new
closed-loop solution is powered by many of the company's globally
recognized capabilities, including AbiliTec(R)-driven customer data
integration (CDI), InfoBase(R) data, and database management,
deployed in an industry-specific prospect database, Stalnaker said.
Acxiom RapidProspects also tracks promotions and consumer responses
over time, enabling more precise analytic capabilities - which can
then be used to improve the effectiveness of future marketing
efforts. "By increasing the effectiveness of promotions, improving
the targeting and segmentation processes, and reducing the campaign
cycle times, RapidProspects gives marketers in mid-tier sectors a
much needed competitive advantage," he said as Acxiom unveiled the
new solution at this week's American Bankers Association Marketing
Conference in Chicago. Other key features of the solution include
high-quality InfoBase prospect data, a quick 45-day implementation
cycle, no hardware or software investment, a user-friendly
interface, customer support, and the ability to integrate and
access data that companies have licensed from up to three credit
bureau sources. Acxiom has a renowned track record of successfully
implementing and maintaining largely customized databases for the
largest financial services companies in the United States. As noted
by Forrester Research's recent report, The Forrester Wave(TM):
Database Marketing Service Providers, Q1 2006, January 10, 2006,
Acxiom is a strong performer among database marketing service
providers, and it also received the top score for market presence.
"Consumer data and technology are the soul of (Acxiom's) business,
a focus that it has parlayed into top-tier acquisition marketing
and data processing services," the Forrester report noted. With
today's announcement of an easier-to-deploy packaged solution,
mid-tier companies now can benefit from the business value Acxiom
marketing solutions deliver with a more fitting installation
timeframe and return-on-investment model. About Acxiom Acxiom
Corporation (Nasdaq: ACXM) integrates data, services and technology
to create and deliver customer and information management solutions
for many of the largest, most respected companies in the world. The
core components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia and China. For more information on Acxiom, visit
www.acxiom.com. Acxiom, AbiliTec and InfoBase are registered
trademarks of Acxiom Corporation.
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