Ticketmaster and Acxiom(R) Align to Provide Data Integration Services to Sports and Entertainment Industry
February 19 2007 - 12:15PM
PR Newswire (US)
Expanded Target Marketing and CRM Services Now Available to Sports
and Entertainment Facilities, Universities and Event Organizers
WEST HOLLYWOOD, Calif. and NASHVILLE, Tenn., Feb. 19 /PRNewswire/
-- Acxiom(R) Corporation (NASDAQ:ACXM) and Ticketmaster, the
world's leading ticketing company, have joined forces to provide
sports and entertainment facilities, universities and event
organizers with a measurable competitive edge by integrating
Acxiom's Customer Data Integration (CDI) and data enhancement
capabilities with Ticketmaster's state-of-the-art computerized
ticketing and customer relationship management (CRM) system.
Through the strategic alliance, Ticketmaster will offer venues,
promoters and sports teams enhanced CRM services including Acxiom's
Customer Data Integration (CDI) technology as an added value with
Ticketmaster's ticketing solutions and services. "Combining
Acxiom's powerful CDI and data enhancement capabilities with
Ticketmaster's industry-leading ticketing and CRM software greatly
benefits innovative sports and entertainment marketers by enabling
unmatched insight into their audiences -- a critical element in
making smarter and quicker business decisions," said Jay Graves,
business unit leader for Acxiom Direct, the database marketing unit
of Acxiom. "The integration of Acxiom CDI with Ticketmaster's
ticketing and CRM solutions will give our arts and entertainment
and sports team clients a comprehensive and much more accurate
understanding of their customers," said Dave Scarborough, EVP
Technology, Ticketmaster. "Acxiom's data enhancement services will
bring disparate data sources together to enable Ticketmaster
clients across every event category to maximize the value of their
data from direct and target marketing campaigns and ticket sales."
About Ticketmaster Ticketmaster is the world's leading ticketing
company, operating in 20 global markets, providing ticket sales,
ticket resale services, marketing and distribution through
http://www.ticketmaster.com/, one of the largest e-commerce sites
on the Internet; approximately 6,500 retail outlets; and 20
worldwide call centers. Ticketmaster celebrated its 30th
anniversary in 2006 and currently serves more than 9,000 clients
worldwide across multiple event categories, providing exclusive
ticketing services for hundreds of leading arenas, stadiums,
performing arts venues, museums, and theaters. In 2006, the company
sold more than 128 million tickets valued at over $7 billion on
behalf of its clients. Ticketmaster is headquartered in West
Hollywood, California and is an operating business of IAC
(NASDAQ:IACI). About Acxiom Corporation Acxiom Corporation
(NASDAQ:ACXM) integrates data, services and technology to create
and deliver customer and information management solutions for many
of the largest, most respected companies in the world. The core
components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Acxiom services more than 70 sports and entertainment clients
across the United States through its Acxiom Direct unit. Acxiom
handles all CDI processes (including merge/purge, address
standardization, NCOALink(TM)* postal updating, and Do-Not-Call
flagging) so clients can put their IT database marketing issues
aside and concentrate on marketing, sales and service initiatives.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia, China and Canada. For more information, visit
http://www.acxiom.com/. * Acxiom is a non-exclusive Full Service
Provider Licensee of the United States Postal Service(R). The
following trademark is owned by the United States Postal Service:
NCOALink(TM). DATASOURCE: Ticketmaster CONTACT: Bonnie Poindexter
of Ticketmaster, +1-310-360-2321; or Suellen Vann of Acxiom
Corporation, +1-501-252-0263, GACXM Web site:
http://www.acxiom.com/ Web site: http://www.ticketmaster.com/
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