Acxiom Corporation Acquires Kefta, Will Offer Real-Time, Dynamic Website Personalization
April 03 2007 - 8:00AM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM; www.acxiom.com) today announced
that it has acquired Kefta, the leader in real-time, dynamic
personalization solutions for the Internet. Kefta, based in San
Francisco, will become part of Acxiom Digital, Acxiom Corporation�s
business unit dedicated to providing integrated digital marketing
solutions to Global 2000 enterprises. The acquisition bolsters
Acxiom Digital�s ability to integrate one-to-one, personalized
communications across digital channels. Terms of the transaction
were not disclosed. Kefta�s dynamic targeting solution delivers
timely, relevant content to website visitors based on their unique
online behavior and individual characteristics, thereby helping
marketers boost response, revenues and customer loyalty. By
recognizing and responding to the different needs of customers
online, Kefta helps marketers deliver relevant and personalized
marketing messages in real time on websites, search engines,
banners and e-mails. �Today most marketing campaigns are managed as
discrete communications that fail to reflect and enhance the
complete customer experience with a company,� said Kevin Johnson,
leader of Acxiom Digital. �Kefta and Acxiom together will finally
enable clients to capture the full potential of their digital
marketing campaigns through comprehensive personalization and
integration across marketing channels. Kefta has spent the past
seven years developing a powerful yet easy-to-implement solution
that personalizes the customer experience from the very first
interaction. No other personalization company can match Kefta�s
proven ability to drive measurable results.� �We are extremely
pleased to bring our industry-leading personalization solution
together with Acxiom, a recognized leader in�consumer data, data
integration and integrated digital marketing solutions,� said Kefta
CEO Philippe Suchet.��Combined, we will expand the reach and deepen
the impact of personalization for marketers, from search to
websites to e-mail and beyond. This step moves us years ahead in
the achievement of our vision for end-to-end online
personalization.� Clients already see the logic of the acquisition
and the power of Acxiom's new offering. �The combination of Acxiom
and Kefta creates a bolt of lightning that will strike the
personalization industry,� said Dr. Patrick Byrne, CEO of
Overstock. �Kefta already helps keep us on the leading edge of
customer personalization. The ability to integrate search engine,
website and e-mail marketing communications and to power them with
Acxiom data will help us drive even higher levels of customer
satisfaction and financial results.� About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM; www.acxiom.com) integrates data,
services and technology to create and deliver customer and
information management solutions for many of the largest, most
respected companies in the world. The core components of Acxiom's
innovative solutions are Customer Data Integration (CDI)
technology, data, database services, IT outsourcing, consulting and
analytics, and privacy leadership. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, with locations throughout
the United States and Europe, and in Australia, Canada and China.
Acxiom Digital is a leading provider of integrated digital
marketing solutions for Global 2000 enterprises including Marriott,
Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency
services with world-class campaign execution on a proprietary
technology platform to deliver superior marketing results for
clients. The Company's proprietary IMPACT� platform combines
campaign management with advanced analytics to assist account and
client teams in designing, sending and analyzing direct marketing
communications. The Company creates and executes campaigns across
multiple media channels including personalized e-mail, targeted
websites, banner and other web advertisements, search engines and
direct mail (print). Acxiom Digital is a member of the TRUSTe
Privacy Program and the NAI's E-mail Service Provider Coalition and
works only with companies that adhere to appropriate consumer
privacy guidelines. Acxiom Digital was founded in 1997 and operated
as Digital Impact prior to acquisition by Acxiom Corporation in
2005. About Kefta Kefta is the leader in personalized marketing
solutions. Global brands including GMAC, Overstock, and Verizon use
Kefta Dynamic Targeting to deliver timely, relevant content to site
visitors based on their unique online behavior � immediately
boosting conversion, revenues and customer loyalty. The hosted
Kefta service automatically recognizes and responds to the
different needs of website visitors, delivering relevant and
personalized marketing messages in real time on websites, banners,
pop-up windows and e-mails. Kefta�s Dynamic Targeting solution is
rapidly implemented, results are immediate and ongoing maintenance
is minimal. Founded in 2000, the company has headquarters in San
Francisco, California. For more information, visit
http://www.kefta.com.
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