Oracle and Acxiom to Offer Industry's First Pre-Packaged, Integrated Knowledge-Based Master Data Management Solution
April 23 2007 - 9:00AM
PR Newswire (US)
Planned Offering to Combine Oracle's Master Data Management
Software with Acxiom's Leading Customer Data; Pre-Packaged Solution
To Enable Unprecedented MDM Data Quality and Reduced Implementation
Time and Total Cost of Ownership REDWOOD SHORES, Calif., April 23
/PRNewswire-FirstCall/ -- . Oracle, the worldwide market share
leader of Master Data Management (MDM) software and services, and
Acxiom Corporation (NASDAQ:ACXM), a world leader in customer and
information management solutions, today announced an intent to work
together to offer the industry's first pre-packaged and integrated,
content rich Knowledge-Based MDM solution. Leveraging both
companies' respective strengths and technology, Oracle and Acxiom
plan to bring to market a powerful, integrated solution that will
allow organizations to better understand their customers, and help
increase sales and marketing effectiveness and reduce overall cost
of ownership with faster implementation and deployment. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020718/ORCLLOGO ) "With the
Knowledge-Based MDM solution, Acxiom and Oracle are making a
significant step towards providing an economically compelling
pre-packaged third generation MDM solution," said Chief Research
Officer for the CDI Institute Aaron Zornes. "With this
announcement, enterprises can expect fast time-to-value with
accurate customer data in an economical and real-time offering."
MDM solutions provide the ability to consolidate and federate
disparate systems and lines of business into one central data
repository. Acxiom is the world's largest processor of consumer
data and collects and manages more than a billion records a day for
its customers, which include nine of the country's top ten
credit-card issuers and most major retail banks, insurers and
automakers. By integrating Acxiom's consumer data with Oracle's
comprehensive MDM solutions, Oracle plans to provide customers with
a pre-packaged, content-enriched customer information repository
with unprecedented levels of data quality. This hybrid approach to
customer data management will help clients conduct better, faster
and easier MDM projects and perform more targeted marketing
campaigns to cross-sell and up-sell into existing customer
accounts. Oracle's MDM solutions serve as a customer data hub to
unify customer data across multiple business units and functionally
disparate systems. Oracle's comprehensive functionality manages
customer data over the entire lifecycle: from capturing customer
data, to cleansing addresses and spelling, identifying potential
duplicates, consolidating duplicates, enhancing customer profiles
with external data and distributing the authoritative customer
profile to the operational systems. The planned release is expected
to include the following features and benefits: -- Knowledge-Based
Master Data Management -. is intended to provide Acxiom consumer
data along with Oracle's world-class CDI-MDM application, enabling
unprecedented levels of data effectiveness and quality. -- Prospect
Mastering .- is expected to enable organizations to benefit from a
plug-and-play marketing solution that will include Acxiom InfoBase
prospect list in a Oracle-Siebel marketing application leveraging
Oracle's MDM-CDI foundation, which will help facilitate more
effective, targeted close loop marketing campaigns at reduced costs
by eliminating duplicate offers. "Pre-packaged, integrated and
up-to-date consumer information is of critical importance for
competitive, consumer facing, intensive industries such as
financial services, retail and telecommunications," said Oracle
Vice President of MDM Strategy Pascal Laik. "Acxiom is a trusted
partner among leading global companies and we are pleased to be
working with them to combine our respective strengths, and continue
to demonstrate Oracle's leadership and vision for the MDM market
with our planned offering." About Oracle Oracle (NASDAQ:ORCL) is
the world's largest enterprise software company. For more
information about Oracle, please visit our Web site at
http://www.oracle.com/. About Acxiom Corporation Acxiom Corporation
(Nasdaq: ACXM; http://www.acxiom.com/) integrates data, services
and technology to create and deliver customer and information
management solutions for many of the largest, most respected
companies in the world. The core components of Acxiom's innovative
solutions are Customer Data Integration (CDI) technology, data,
database services, IT outsourcing, consulting and analytics, and
privacy leadership. Founded in 1969, Acxiom is headquartered in
Little Rock, Arkansas, with locations throughout the United States
and Europe, and in Australia, China and Canada. For more
information, visit http://www.acxiom.com/. This announcement is
provided to you solely for information purposes, is not a
commitment to deliver any material, code, or functionality, and
should not be relied upon in making purchasing decisions. Many
factors can materially affect Oracle's product development plans
and the nature and timing of future product releases. The
development, release, and timing of any features or functionality
described remains at the sole discretion of Oracle. This
information may not be incorporated into any contractual agreement
with Oracle or its subsidiaries or affiliates. Oracle specifically
disclaims any liability with respect to this information.
Trademarks Oracle is a registered trademark of Oracle Corporation
and/or its affiliates. Other names may be trademarks of their
respective owners.
http://www.newscom.com/cgi-bin/prnh/20020718/ORCLLOGO
http://photoarchive.ap.org/ DATASOURCE: Oracle Corporation CONTACT:
Susie Penner of Oracle Corporation, +1-650-506-1973, ; or Christina
Grenier of Zeno Group, +1-415-369-8104, Web site:
http://www.oracle.com/ http://www.acxiom.com/
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