ACXM Acxiom Holdngs (delisted)

Acxiom� Corporation (NASDAQ: ACXM) today unveiled the first consumer-centric study of the North American automotive industry, titled Automotive Consumer Dynamics. Introduced at the Society of Automotive Analysts Outlook Conference, the inaugural study in this recurring series focuses on U.S. consumers planning their next vehicle purchase within the luxury Crossover Utility Vehicle (CUV) segment. The study finds that although luxury CUVs are designed for � and often targeted at � active families, the majority of individuals with a high propensity to purchase luxury CUVs are singles and married couples without children. �By linking self-reported vehicle purchase and ownership information with comprehensive consumer data on the entire U.S. population, including lifestyle, life stage, behaviors, attitudes and other demographics, we are able to offer unprecedented predictive insights about U.S. automotive consumers that are actionable and addressable down to the individual and household level,� said Tim Longnecker, automotive industry executive for Acxiom. �Our recurring study is one example of how Acxiom can provide automotive marketers with real-time, forward-looking, in-depth consumer intelligence to improve the execution of their product development, marketing and sales strategies.� Among other findings, the study also determined that high-potential, suburban-based luxury CUV consumers remain a largely untapped market segment with more than 9 million prospective buyers throughout the United States. �Predictive analytics will play an increasingly important role in customer-centric marketing and product development activities for the automotive industry,� said Thilo Koslowski, vice president and lead automotive analyst at Gartner, Inc. �Successful predictive analytics require detailed consumer segmentation data and a dynamic methodology. To maximize the benefit from predictive analytics, vehicle manufacturers must redefine their existing marketing and product development decision-making processes and include dealers and supplier partners.� To download a copy of the inaugural study, or to subscribe to receive future editions, please visit www.acxiom.com/automotive (no registration required). Automotive marketers and dealers can also obtain a more detailed competitive view of the research and precisely target high-propensity consumer segments by working with Acxiom to integrate and analyze the study findings with their own internal sources of product and customer information. About Automotive Consumer Dynamics This recurring study provides a unique, forward-looking view of the North American automotive market by analyzing changes in the life stages, lifestyles, attitudes, behaviors, demographics and buying intentions of U.S. consumers linked with self-reported vehicle purchase and ownership information. Automotive Consumer Dynamics is differentiated from other studies and analysis available to the industry in the following ways: (1) it is focused on all U.S. consumers versus a sample; (2) it is prospective (what specific vehicles consumers intend to purchase next) versus historical (what aggregate consumers purchased last); and (3) the findings are immediately actionable by automotive marketers by providing addressability to specific individuals and households of interest. By exposing the attitudes, behaviors and intentions of vehicle buyers across the country and slicing them into 10 Automotive Consumer Groups, the study offers predictive, timely information that can dramatically improve automotive marketing effectiveness and overall business performance through more timely and targeted communications to key prospects. The consumer-based market insights are developed from a powerful combination of data-driven industry analyses and Acxiom solutions including InfoBase-XTM, the most comprehensive consumer information available in the U.S. with data for roughly 180 million individual consumers, and PersonicXTM, a household-level behavioral and life-stage segmentation solution. About Acxiom Acxiom Corporation (NASDAQ: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world, including nine of the top 10 automotive manufacturers. The core components of Acxiom�s innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, risk mitigation, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.