Acxiom� Corporation (Nasdaq: ACXM) (www.acxiom.com) announced today that Acxiom Digital, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, has implemented the DKIM (Domain Keys Identified Mail) email authentication standard on its IMPACT� platform, providing its clients and their customers added protection against email fraud and phishing attacks. The company is one of the first email service providers to implement the DKIM standard and provide the technology to its customers. DKIM, which is an open-source standard, employs a cryptographic signature that can be decrypted by a receiving Internet Service Provider (ISP). This enables the ISP to verify the sender of an email and then make a determination of whether that sender is trustworthy. Further, the DKIM "fingerprint" that is placed in each message allows receiving ISPs to verify that the message has not been tampered with due to phishing scams or email fraud. Messages that have been compromised can be flagged accordingly. �Phishing and other email scams attack companies� reputations and undermine customer confidence when receiving digital communications from those brands. Implementing the DKIM authentication standard allows Acxiom Digital to better serve our clients by ensuring the legitimacy of their email messages and in turn enabling them to protect their brands and valuable customer relationships,� said Kevin Johnson, leader of Acxiom Digital. �Our commitment to product innovation provides our clients with best-in-class technology and service across all key online delivery channels.� On behalf of enterprise clients such as the Gap, Hewlett Packard, Marriott and Dell, Acxiom Digital sends emails to millions of consumers worldwide daily. DKIM combines features of separate authentication technologies originally developed by Yahoo! and Cisco and improves on the anti-forgery and anti-phishing capabilities of the earlier authentication technologies. The specification was officially approved by the Internet Engineering Task Force in 2007. About Acxiom Digital Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT� platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com. About Acxiom Corporation Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China. For more information, visit www.acxiom.com.
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