Acxiom Digital Designated as an Email `Market Leader' by Leading Analyst Firm
March 03 2008 - 5:52PM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) (www.acxiom.com) announced today
that Acxiom Digital, Inc., a leading provider of integrated digital
marketing solutions for Global 2000 enterprises, has been
identified as a �Market Leader� by JupiterResearch in its recent
report, �E-mail Service Provider Market Guide, 2008.� As one of
seven �full-service� companies selected to participate in the
report, the company was further noted for its breadth of product
offering, company size and revenue growth. The JupiterResearch
report stated that Acxiom Digital is �known for its full-service
capabilities� and further expanded on the strategic fit with
marketing organizations who manage deployments that are large and
international in their nature. Jupiter noted that Acxiom Digital
manages programs in more than 40 countries in 20 languages from
offices on three continents (North America, Europe, and Asia).
Additionally, the report highlighted the company�s success at
helping clients drive campaign success through multi-channel
targeting capabilities. Through Acxiom�s acquisition of Kefta in
2007, clients can now manage their user experience from an email
through to the website. Programs such as on-site targeting and
optimization as well as shopping cart abandonment are available
today. �Our organization is uniquely organized to meet the
demanding multi-channel marketing needs of the world�s most complex
and sophisticated marketers,� said Kevin H. Johnson, Acxiom Digital
leader. �It�s gratifying to be recognized by an independent analyst
firm. Even though we are email marketing industry founders in our
10th year, we continue to see impressive client and campaign growth
and are excited by the prospect of new product innovations and
campaign strategy our clients are building with our service teams,
every day.� Among other innovations, Acxiom Digital created the 1:1
sensor that has become an industry standard; pioneered and was the
first to implement email sender authentication; and was the first
email service provider to integrate campaign management with an
advanced analytics platform. The company is now setting the
standard for multi-channel consumer communication management:
across email, mobile, WAP and the Web. About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information
management solutions for many of the largest, most respected
companies in the world. The core components of Acxiom's innovative
solutions are Customer Data Integration (CDI) technology, data,
database services, IT outsourcing, risk mitigation, consulting and
analytics, and privacy leadership. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, with locations throughout
the United States and Europe, and in Australia, Canada and China.
For more information, visit www.acxiom.com. About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital
marketing solutions for Global 2000 enterprises including Marriott,
Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency
services with world-class campaign execution on a proprietary
technology platform to deliver superior marketing results for
clients. The Company's proprietary IMPACT(TM) platform combines
campaign management with advanced analytics to assist account and
client teams in designing, sending and analyzing direct marketing
communications. The Company creates and executes campaigns across
multiple media channels including personalized e-mail, targeted
websites, banner and other web advertisements, search engines, and
integrated mobile messaging. Acxiom Digital is a member of the
TRUSTe Privacy Program and the NAI's E-mail Service Provider
Coalition and works only with companies that adhere to appropriate
consumer privacy guidelines. Acxiom Digital was founded in 1997 and
operated as Digital Impact prior to acquisition by Acxiom
Corporation in 2005. For more information, visit
www.acxiomdigital.com.
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