ACXM Acxiom Holdngs (delisted)

Concerns about identity theft are escalating. According to the Federal Trade Commission, as many as nine million Americans fall victim to this crime annually, resulting in businesses and individuals losing billions of dollars. To better protect businesses and their customers, Acxiom� Corporation (Nasdaq: ACXM) today unveiled FactCheck-X Authenticate, a more secure means of online account authentication. Based on unique, biographically based question-and-answer sessions for account holders, businesses are more secure and customers can experience a better online authentication experience. �Biographically based authentication is a powerful tool for businesses and their customers in combating consumer fraud,� said Tim Christin, Acxiom�s Risk Organizational Leader. �And FactCheck-X Authenticate leads the industry in the number of questions that can be asked to make sure customers are who they say they are.� Historically, online account users have been asked for credit information to verify their identities and authenticate themselves as having rights to account management and resources; however, as identity theft has increased the need to authenticate customers, using sensitive information from credit reports to authenticate customers has exposed individuals and businesses to fraud. Knowledge-based authentication allows customers to choose questions to which they know the answers; however this does not provide a customer-centric authentication experience if users cannot remember their answers and as a result are frozen out of necessary account access. As a solution to these issues, Acxiom�s, FactCheck-X Authenticate does not require sensitive information or knowledge-based authentication, and is more advanced than other biographically based exams on the market. FactCheck-X Authenticate offers businesses with online customer access a Web interface that uses more than 100 biographical data points to assess identity. These challenge exams are customizable to suit the business in terms of question difficulty, pass rate and exam length. Other benefits of FactCheck-X Authenticate: Seamlessly integrates into clients� existing customer interface portal Strengthens operational return on investment and customer approval rates Improves customers� security experiences Includes �synthetic� questions to help verify the identity of young adults who don�t have an extensive consumer record For example, a customer who wants to access his account on a bank�s Web site may be asked a series of questions that are easy for him to answer, but difficult or impossible for a fraudster to fake. For example: In what subdivision do you live? What professional licenses do you hold? How many fireplaces are in your current residence? �Customers are often hesitant to provide credit-based answers, and this is one way Acxiom�s FactCheck-X sets itself apart,� said Christin. �With more than 100 possible questions, Acxiom provides companies the security they need and customers the confidence they deserve when it comes to protecting their credit-related information.� About Acxiom Corporation At Acxiom, we make information intelligent�for many of the world�s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom�s unmatched customer insight is achieved by blending the world�s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Acxiom�s suite of advanced, information-based risk management solutions helps organizations manage risk, make profitable decisions and keep their companies and customers secure through fraud prevention, investigation, verification and authentication. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com.