Acxiom� Corporation (Nasdaq: ACXM), a global interactive marketing services company, today announced the acquisition of the Database Marketing Solutions division of ChoicePoint Precision Marketing LLC, a subsidiary of ChoicePoint Inc. With the purchase, Acxiom adds seven clients from multiple industries � including banking, insurance and media � who will benefit from Acxiom�s data integration, analytics, data and multi-channel marketing capabilities worldwide. �This acquisition expands Acxiom�s roster of blue-chip clients while adding some talented associates who are dedicated to serving clients and growing the business,� said Acxiom Chief Executive Officer and President John A. Meyer. Annual revenues are estimated to be approximately $16 million. �Each client is a leader in its respective industry, and some are multi-national enterprises,� Meyer said. �In addition to enhancing their database marketing capabilities, Acxiom looks forward to introducing clients to new strategies and services � particularly in the digital space � to help them build even stronger relationships with target audiences around the globe.� The acquisition includes approximately 75 associates based in Andover, Mass., Durham, N.C., Peoria, Ill., and Alpharetta, Ga. �These teams, which include account management, technical, and analytic functions, will complement the deep industry expertise of the current Acxiom team,� Meyer said. About Acxiom Corporation A global leader in interactive marketing services, Acxiom provides clients with the deep consumer insight they need for effective and profitable business decisions and direct-to-consumer marketing initiatives. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and the Asia-Pacific. For more information about Acxiom, visit www.acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
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