Acxiom(R) Corporation Acquires Database Marketing Solutions Division from ChoicePoint
July 09 2008 - 5:19PM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM), a global interactive marketing
services company, today announced the acquisition of the Database
Marketing Solutions division of ChoicePoint Precision Marketing
LLC, a subsidiary of ChoicePoint Inc. With the purchase, Acxiom
adds seven clients from multiple industries � including banking,
insurance and media � who will benefit from Acxiom�s data
integration, analytics, data and multi-channel marketing
capabilities worldwide. �This acquisition expands Acxiom�s roster
of blue-chip clients while adding some talented associates who are
dedicated to serving clients and growing the business,� said Acxiom
Chief Executive Officer and President John A. Meyer. Annual
revenues are estimated to be approximately $16 million. �Each
client is a leader in its respective industry, and some are
multi-national enterprises,� Meyer said. �In addition to enhancing
their database marketing capabilities, Acxiom looks forward to
introducing clients to new strategies and services � particularly
in the digital space � to help them build even stronger
relationships with target audiences around the globe.� The
acquisition includes approximately 75 associates based in Andover,
Mass., Durham, N.C., Peoria, Ill., and Alpharetta, Ga. �These
teams, which include account management, technical, and analytic
functions, will complement the deep industry expertise of the
current Acxiom team,� Meyer said. About Acxiom Corporation A global
leader in interactive marketing services, Acxiom provides clients
with the deep consumer insight they need for effective and
profitable business decisions and direct-to-consumer marketing
initiatives. Our consultative approach spans multiple industries
and incorporates decades of experience in consumer data and
analytics, information technology, data integration, and consulting
solutions for marketing across digital, Internet, email, mobile and
direct mail channels. Founded in 1969, Acxiom (Nasdaq: ACXM) is
headquartered in Little Rock, Ark., and serves clients around the
world from locations in the United States, Europe, and the
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com. Acxiom is a registered trademark of Acxiom
Corporation.
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