Acxiom(R) Helps Online Advertisers Identify and Reach Target Consumers on the First Try, Every Time
September 19 2008 - 10:01AM
Business Wire
Acxiom Corporation (NASDAQ: ACXM), a global interactive marketing
services company, is showcasing game-changing online display ad
targeting products this week at the OMMA Global Conference and Expo
in New York. Relevance-X� LifeStage is an online targeting tool
that uses leading Acxiom technologies to enable interactive
marketers to easily identify and target specific consumer segments
based on life stage. With the targets identified, agencies and
marketers can then place a single media buy through the Relevance-X
Network to reach across thousands of online publishers with a
message coordinated with offline programs. Relevance-X LifeStage
streamlines the marketing process, delivering the right message to
the right audience regardless of channel, site or content. �The
consumer targeting capabilities available in Relevance-X LifeStage
enable marketers to increase the performance of their online
marketing investment,� said Tim Suther, Acxiom�s senior vice
president for digital marketing services. �Today, our clients see
improvements in click-through rates, greater clarity in their brand
message, and fewer wasted ad impressions.� Marketers commonly see a
four- to five-fold increase in click-through rates over traditional
online ad targeting. Using PersonicX�, Acxiom�s leading consumer
segmentation methodology, Relevance-X LifeStage is unique in its
ability to accurately identify previously �unknown� web traffic and
apply a layer of marketing intelligence that is rich yet completely
anonymous. Relevance-X LifeStage can also integrate with
industry-standard tools like comScore and deliver discrete brand
messages that can be optimized in a transparent, controlled manner.
Because ads are served based on the audience segments, Relevance-X
LifeStage ensures the delivery of the correct message to a
precisely targeted audience regardless of page content or Website
demographics. Using this demographic and life stage cluster
methodology, media buyers can maximize their media investment by:
Using comScore�s Segment Matrix reports to identify an audience
Comparing those PersonicX segments against their offline marketing
database Overlaying additional targeting data such as age, income,
net worth, marital status, presence of children, and homeownership
Coordinating targeted messages to those same segments through a
purchase on the Relevance-X Network Then optimizing the creative
strategy by each specific consumer segment The Relevance-X product
suite also includes Relevance-X Echo, a site behavior re-messaging
solution that solves the challenge of moving prospects from
consideration to conversion. Echo captures specific visitor
behaviors at a website, then combines that with personalized ad
delivery for that site across the Relevance-X Network. About Acxiom
The global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com. About Acxiom digital marketing services The world�s
leading companies rely on Acxiom�s digital marketing services to
improve performance of their online marketing investment.�We enable
clients to send, optimize, and analyze communications across
multiple media channels including email, website, display ads and
mobile. Recognized as a top interactive agency and marketing
technology provider, Acxiom provides our clients with access to an
unparalleled combination of consumer insights, multi-channel
marketing expertise, analytics and technology � all designed to
empower companies to become more consumer-centric and effective in
their online marketing activities. About comScore comScore Inc.
(NASDAQ: SCOR) is a global leader in measuring the digital world.
For more information, visit www.comscore.com/boilerplate. Acxiom is
a registered trademark of Acxiom Corporation.
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