Acxiom® Corporation and XSellNet™ Partner to Deliver Real Time Consumer Analytics to the Retail Auto Industry
October 08 2008 - 2:51PM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM), the global leader in
interactive marketing services, today announced it has entered into
a long-term exclusive contract with XSellNet� to deliver and manage
the distribution of real-time customer data and analytics to the
retail auto dealer industry throughout the United States. The
collaboration is co-branded as X12 powered by Acxiom�. This
alliance will leverage Acxiom�s InfoBase-X�, the largest, most
accurate, comprehensive and multi-sourced data collection of U.S.
consumer information in one source, and XSellNet�s proprietary
predicative analytics to create a comprehensive and ground-breaking
business intelligence tool for automotive dealerships. �We are
excited to work with XSellNet to help automobile dealers sell more
vehicles,� said Tim Longnecker, Acxiom Automotive executive. �The
state of our economy and increased competition have made it more
difficult for auto dealers to differentiate themselves. The X12
powered by Acxiom solution will provide these dealers with the
comprehensive data and powerful applications they need to be highly
successful.� For the first time, dealerships can now apply the
power of Acxiom�s business intelligence capabilities to their own
DMS (Dealership Management System). X12 powered by Acxiom gives
dealerships the power to create a customized profile of their DMS,
based on previous customer habits. This allows for predictive
scoring of customers and prospects buying behavior catered to the
dealers� demographics. X12 powered by Acxiom is the next generation
of XSellNet�s PromoScore� and XSellNet Adwords� product offerings.
XSellNet Adwords� uses the latest auto manufacturer data and
integrates the data with keywords on major search engines such as
Google AdWords, Yahoo! Search, and MSN adCenter. The service then
matches the search keywords to current auto manufacturer cash
rebates, dealer promotions, financing offers and incentives and
lists the participating dealership as the retailer having these
promotions. PromoScore� delivers this same promotional data
directly to participating dealerships� websites, allowing
dealerships to deliver current promotions in real-time to their
prospective buyers. �X12 powered by Acxiom�s predictive analytics
allows dealers to focus their efforts on the opportunities with the
highest propensity to buy,� said Ed Broyhill, president of
XSellNet. �Our goal is to help auto dealers sell more cars for less
money.� About XSellNet XSellNet is the premier provider of
integrated sales performance products. XSellNet leverages strategic
business alliances to offer superior intelligence for dealers to
optimally manage their sales, service and parts profit centers.
XSellNet is a privately held firm headquartered in Clemmons, NC and
serves clients across the continental United States and abroad.
XSellNet is a division of Broyhill Technologies. For more
information please visit www.xsellnet.com About Acxiom The world�s
leading automakers, distributors, retail groups, financial
institutions and other companies within the global automotive
industry rely on Acxiom to become more consumer-centric and faster
to market. Acxiom is the global leader in interactive marketing
services, connecting clients with their customers through deep
consumer insight, powering effective and profitable marketing
initiatives and business decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in
consumer data and analytics, information technology, data
integration and consulting solutions for effective marketing across
digital, Internet, email, mobile and direct mail channels. Founded
in 1969, Acxiom is headquartered in Little Rock, Ark., and serves
clients around the world from locations in the United States,
Europe and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
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