Acxiom® powers data quality via the Web for businesses of all sizes
October 13 2008 - 4:09PM
Business Wire
Acxiom� Corporation (NASDAQ: ACXM), a global interactive marketing
services company, today released an innovative data quality
platform capable of saving companies tens of thousands of dollars
over traditional data quality software solutions. In addition to
enormous TCO savings, clients of Acxiom�s data quality service have
also experienced returns ranging from 34 � 432 percent or more on
customer contact and marketing initiatives. Acxiom PanOptic-X�
OnDemand is the industry�s first comprehensive data quality
platform delivered via software as a service (SaaS). The on-demand
platform is capable of integrating across an enterprise and is
designed to provide the most accurate, complete and up-to-date
customer information available. Acxiom�s enterprise-class solution
features: Embedded Web service interfaces for enterprise
application integration Scalability to meet the largest volume
requirements via Acxiom�s �cloud� infrastructure Easy-to-use,
cost-effective online interface to clean, correct and enhance
customer and prospect data to meet the needs of disparate business
users Such versatility positions PanOptic-X OnDemand to change the
landscape of today�s data quality market. �We're in the middle of a
data quality market shake-up,� said Jill Dyche, partner at Baseline
Consulting (www.baseline-consulting.com) and co-author of �Customer
Data Integration: Reaching a Single Version of the Truth (Wiley).�
�Executives are finally realizing just how dramatic the impact of
bad data has been on their businesses, and they�re driving the
conversation. It�s hard to believe that the majority of companies
still don�t automate their data quality. But solutions like
Acxiom�s PanOptic-X [OnDemand] make the �data quality as a service�
vision a reality -- and easier than ever to deploy.� With no
software or hardware to install or maintain, the flexible
PanOptic-X OnDemand platform provides significantly lower total
cost of ownership compared to traditional data quality solutions.
The high-volume batch processing of PanOptic-X, with its integrated
multi-service orchestration engine, eliminates the need for costly
and time-consuming ETL tools. Delivery via SaaS also means Acxiom�s
solution is quick to produce results � results that can produce a
significant ROI and improve the overall data quality within a
business. The Data Warehousing Institute reported in 2002 that high
quality data is �critical to the success of businesses worldwide�
and estimated that data quality problems cost U.S. businesses more
than $600 billion a year. The past six years have seen expansive
growth in data management options (CDI, MDM, CRM, EDW, etc.).
Recent years have also seen corresponding growth in data quality
problems, meaning the TDWI estimate could be the tip of the
iceberg. �There�s more manual effort expended on data cleansing and
integration, yet corporate data is still dirtier than ever,� said
Dyche. �Data continues to decay as it moves across the information
supply chain. Companies need an easier way.� �PanOptic-X [OnDemand]
allows IT organizations to acquire data standardization, matching,
cleansing, and enrichment capabilities immediately and
incrementally, without the additional headcount or infrastructure
costs that have historically impeded data quality adoption,� said
Dyche. �Acxiom is smashing the historical barriers to entry.�
PanOptic-X OnDemand may be a perfect fit for big businesses that
manage customer data at many levels, but it also gives companies of
all sizes access to a simple, scalable and customer-focused data
quality solution. �Clients can scale the solution to fit their
needs,� said Jim Plas, vice president of Acxiom�s CDI Product
Group. �PanOptic-X OnDemand can be integrated on a broad scale with
existing data management systems, such as CRM or MDM, or it can be
implemented on a project-by-project and departmental basis. It also
offers high-performance batch processing capabilities and web
service interfaces for application and service, making it user
friendly at many levels.� For years, Acxiom has created and managed
marketing solutions for some of the world�s leading companies,
optimizing customer acquisition, retention and wallet-share and
enabling informed, confident decisions. PanOptic-X OnDemand
provides access to Acxiom�s industry-leading knowledge-based
matching engine, AbiliTec�, as well as integration with Acxiom�s
premiere data assets, InfoBase-X� and PersonicX�. �The contact-data
cleansing standardization and enrichment that PanOptic-X brings to
the table is based on the most comprehensive knowledgebase and
data-quality tools available,� said Plas. �Our OnDemand platform is
the result of more than five years of research and development and
is backed by Acxiom�s decades of experience creating data quality
solutions for Fortune 100 companies. The variety of services and
the extensiveness of PanOptic-X [OnDemand] make it the most
comprehensive data quality solution in the market today,� he added.
PanOptic-X OnDemand offers standardization, cleansing, completion
and correction, grouping, householding, linking and enhancement.
These services are delivered in affordable, volumetric packages
offered in pre-pay, monthly or ad hoc payment options.�Package
sizes range from as few as 12,000 records to hundreds of millions
of records with prices starting as low as $199. Premium packages
are also available that incorporate access to Acxiom�s premier
knowledgebase and data assets. About Acxiom Corporation The global
leader in interactive marketing services, Acxiom connects clients
with their customers through deep consumer insight, powering
effective and profitable marketing initiatives and business
decisions. Our consultative approach spans multiple industries and
incorporates decades of experience in consumer data and analytics,
information technology, data integration and consulting solutions
for effective marketing across digital, Internet, email, mobile and
direct mail channels. Founded in 1969, Acxiom is headquartered in
Little Rock, Ark., and serves clients around the world from
locations in the United States, Europe and Asia-Pacific. For more
information about Acxiom, visit www.acxiom.com. Acxiom is a
registered trademark of Acxiom Corporation
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