Acxiom� Corporation (Nasdaq: ACXM), a global leader in interactive marketing services, today announced its inclusion to Software Magazine�s Software 500 ranking of the world�s largest software and service providers. Acxiom ranks 45, with annual revenue of $1.3 billion. �The 2008 Software 500 results show that revenue growth in the software and services industry was healthy, with total Software 500 revenue of $451.8 billion worldwide for 2007, representing a 14.7% growth from the previous year,� said John P. Desmond, editor of Software Magazine and Softwaremag.com. �We have added more than 100 new companies to the list this year. We�re seeing strong growth from more companies based outside the United States, especially from systems integration and outsourcing services firms based in India.� The Software 500 is a revenue-based ranking of the world�s largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing. �The Software 500 recognition is a result of Acxiom�s commitment to develop and implement software and solutions to help businesses analyze their customer database, improve customer acquisition and retention, and grow the value of the customer relationship,� said John Meyer, CEO and president of Acxiom. �In today�s multi-channel world, it�s more important than ever to understand your customers in order to reach them on an intimate level.� Acxiom deploys software and services to create consumer insight for the world�s leading companies � from automotive manufacturers and retailers to banks and telecommunications providers. Software Magazine noted that among companies represented in the list, total employee head count grew a modest 1.3 percent from the previous year. Sectors seeing the highest rates of employee growth included software as a service, search/portal tools, supply chain/manufacturing, legacy system renewal/integration and database. �The Software 500 helps CIOs, senior IT managers and IT staff research create the short list of business partners,� Desmond said. �It is a quick reference of vendor viability. The online version will be on www.Softaremag.com and is searchable by category, making it what we call the online catalog to enterprise software.� The ranking is based on total worldwide software and services revenue for 2007. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting. Suppliers are not ranked on their total corporate revenue, since many have other lines of business, such as hardware. The financial information was gathered by a survey prepared by King Content Co. and posted at www.Softwaremag.com, as well as from public documents. About Acxiom The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, e-mail, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com. Acxiom is a registered trademark of Acxiom Corporation. About Digital Software Magazine, the Software Decision Journal, and Softwaremag.com Digital Software Magazine, the software decision journal, has been a brand name in the high-tech industry for 30 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world�s largest software and services companies, now in its 26th year. Software Magazine and Softwaremag.com are owned and operated by King Content Co.
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