ACXM Acxiom Holdngs (delisted)

Acxiom Corporation: WHAT: Acxiom� Corporation�s study, titled �The Purple States � Why They Affect Elections,� lays out what presidential candidates should focus on to win critical votes before Election Day. The study shows that contrary to red and blue states that have similarities across the lifestyle segments, purple states are much more varied � a possible reason why elections in these states are so close. The findings reveal definite patterns that both candidates could leverage in such a high-profile, close election. Acxiom found that this purple population may not be as ambivalent as they seem, but that both the Democratic and Republican candidates have an opportunity to win them over by targeting their messages to the purple state voter�s interests and behaviors. The purple states voters tend to be more conservative, are likely to be older than the other groups, own homes in the suburbs, and are planning for retirement. Furthermore, they are more likely to be concerned about the quality and affordability of publicly financed health care, and they tend to get their news from conservative-leaning newspapers and television news programs �By examining the affinities and lifestyle choices of the blue, red and purple segments, the data reveals that both parties have an opportunity to win over the purple states,� said Ray Kraus, product manager for Acxiom. �The candidate who crafts the right message to voters in these states will most likely find himself in the White House in January.� The findings of this study were developed by analyzing 70 lifestyle segments across the United States using Acxiom�s PersonicX� market segmentation system. PersonicX determined the demographic, attitudes, behaviors and interests that differentiated voters in purple states from those who consistently vote Democratic or Republican in presidential elections. About Acxiom The global leader in interactive marketing services, Acxiom helps clients connect with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and the Asia-Pacific. For more information about Acxiom, visit www.acxiom.com. Acxiom is a registered trademark of Acxiom Corporation. PersonicX� PersonicX� is Acxiom�s household-level segmentation suite that places U.S. households in one of 70 distinct segments and 21 life-stage groups based upon specific consumer behavior and demographic characteristics.