Acxiom� Corporation (Nasdaq: ACXM), a global leader in interactive marketing services, today announced the acquisition of Quinetix, LLC, a Rochester, N.Y.-based provider of analytics and predictive modeling for large and medium-size businesses in retail banking and other industries. The acquisition gives Acxiom additional consumer insight capabilities that enable clients to more effectively retain and grow their customer base and optimize pricing. Acxiom and Quinetix have partnered for more than five years to jointly serve clients in industries ranging from multi-channel retail banking to hospitality to media. �Our clients are increasingly looking for ways to integrate their targeting capabilities into a consolidated yet highly scalable marketing system,� said Tom Mangan, Acxiom senior vice president for Global Consulting. �By formally incorporating Quinetix�s Customer CubeTM into the Acxiom solution, we will give our clients additional analytics firepower to extend the value derived from our marketing services.� �We are excited to bring our solutions to Acxiom Corporation and become part of the industry�s leading integrated marketing services provider,� said Rob DiCesare, Quinetix president and CEO. DiCesare will join Acxiom�s Global Consulting team, reporting to Consulting practice leader Mike Richardson. DiCesare�s leadership team of Paul Bennett, Gary Briggs, Tricia Kennedy and Craig Wingate will join him at Acxiom with the rest of the Quinetix team. �The Quinetix team in Rochester is strong in key industries that Acxiom serves, so this is a natural extension of the relationship we have enjoyed for several years,� Mangan said. �We look forward to putting their intellectual capital to work for more of our customers.� About Acxiom The global leader in interactive marketing services, Acxiom helps clients connect with their customers through deep consumer insight that enables effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration, and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, and the Asia-Pacific. For more information about Acxiom, visit www.acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.
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