Acxiom Expanding Its Reach and Impact with Global Interactive Marketing Services
December 08 2008 - 5:10PM
Business Wire
Acxiom Corporation (Nasdaq: ACXM) today announced the launch of its
new multi-channel, multi-dimensional marketing campaign to increase
awareness of the company�s broadening role as a global interactive
marketing services company. The campaign uses print and display
advertising, email messaging, web posts, public relations and
social media to illustrate how Acxiom incorporates all marketing
channels in support of an increasingly strategic and global-minded
clientele. �Our vision is for Acxiom to be a global brand that the
world�s most successful companies view as a required partner to
grow their market share and fully realize the potential of an
integrated marketing approach that harnesses all channels,� said
Acxiom CEO and President John Meyer. �A lot of companies know about
Acxiom�s historical market leadership in technology, data and
quality delivery, but what they may not realize is our ability to
make information intelligent and valuable across all the various
channels needed to connect with today�s savvy consumer. This new
campaign will make that broadly known.� Acxiom is working to
increase client focus and thought leadership by providing more
consulting and analytic services, more fully exploiting digital
capabilities, and expanding into new markets and geographies where
clients have needs. Recent examples of increased thought leadership
range from Acxiom�s consumer demographic studies for automotive and
retail markets to new ground-breaking solutions. These include
online customer data integration delivered via software as a
service; a rapid-deploy marketing database for growing companies;
banner advertising capabilities based on consumer life stages; and
an industry-first low-cost, rapid-install business intelligence
platform. Information on these recent product releases may be found
at http://www.acxiom.com/press-news. �Now more than ever, Acxiom is
in step with the changing dynamics of the marketplace and the need
for companies to be more strategic and coordinated in reaching
consumers who are taking control over how they are marketed to,�
said Acxiom Marketing Vice President Mimi San Pedro. �Not only
that, but companies also want to measure the impact of their
campaigns and make changes in real time for increased
effectiveness.� About Acxiom The global leader in interactive
marketing services, Acxiom helps clients connect with their
customers through deep consumer insight that enables effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration, and consulting solutions for
effective marketing across digital, Internet, email, mobile and
direct mail channels. Founded in 1969, Acxiom is headquartered in
Little Rock, Ark., and serves clients around the world from
locations in the United States, Europe, and Asia-Pacific. For more
information about Acxiom, visit www.acxiom.com. Acxiom is a
registered trademark of Acxiom Corporation.
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