Acxiom Names Michael Darviche as CMO
February 05 2009 - 10:29AM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM), a global leader in
interactive marketing services, announced today that Michael
Darviche has joined the company as Chief Marketing Officer and
Senior Vice President.
Darviche, who gained industry prominence as co-founder and
general manager of one of the world�s first e-marketing service
providers, Bigfoot Interactive, will lead Acxiom�s efforts to make
integrated, multi-channel marketing a top priority for companies
around the world.
�Michael is an innovative, strategic thinker who has built a
reputation for getting results for clients and companies in
information-based direct and digital customer engagement
marketing,� said Acxiom CEO & President, John Meyer. �What
makes him an especially good fit for our company is his broad
experience in digital marketing and the underlying technologies and
data, as well as his understanding of the crucial role online
services play in an end-to-end marketing program. He has also been
successful in running large sales, marketing and technology
organizations.�
A veteran of Citigroup, Marsh Inc. and American Express,
Darviche will lead the Acxiom teams that assess market
opportunities, drive product lifecycle management for global
channels, generate sales leads, create brand awareness and promote
industry leadership. He will also oversee acquisition activities
that promise to enhance Acxiom�s capabilities, global offerings and
new-market opportunities.
�After 20 years in direct and digital marketing, I am very
familiar with Acxiom and the strengths they bring that power some
of the largest and most sophisticated consumer solutions in the
world,� Darviche said. �I am thrilled to be joining a winning team
that has so many valuable assets to build on.�
Darviche most recently served as CEO and founder of Flash
Capital Systems, a New York-based startup providing data driven
customer monitoring services. Before that, he headed strategy,
sales and marketing for Citi 360, a division of Citigroup, and
prior to that was global managing director of digital products and
platforms at Marsh Inc., a worldwide insurance/risk services
provider.
He holds an MBA from Harvard Business School and a BA in
economics, with honors, from Tufts University.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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