First National Bank of Omaha Renews Contract with Acxiom to Manage Marketing Database Solution
February 17 2009 - 9:00AM
Business Wire
Acxiom� Corporation (NASDAQ: ACXM), a global leader in
interactive marketing services, today announced First National Bank
of Omaha has extended its agreement with Acxiom for a prospect
marketing database solution for the bank�s credit card division,
First National Credit Card Center, Inc. Acxiom has worked with the
bank for two years.
�We are very pleased to extend our relationship with Acxiom,�
said Scott Smith, chief marketing officer for First National Credit
Card Center. �Acxiom�s robust credit card marketing database
solution provides our bank an extremely flexible, cost-effective
system.�
The 151-year-old First National Bank, a subsidiary of First
National of Nebraska, is one of the 50 largest banks in the United
States and a top 15 credit card issuer.
�As we continue to expand our credit card business, we are
confident that Acxiom will help us reach our strategic marketing
goals by providing us outstanding analytic capabilities and
competitive speed-to-market,� added Smith.
Acxiom has successfully developed, hosted and maintained
database solutions for Fortune 500 companies for 40 years, creating
and maintaining some of the largest, most complex marketing
databases in the world. Acxiom�s experience in optimizing these
databases for campaign management, analytics, reporting and
planning ensures that clients receive best-in-class
performance.
�We are committed to using our leading marketing database
technology to help First National Bank of Omaha improve
efficiencies and become even more competitive,� said Bill Clay,
Acxiom senior vice president � financial services. �We have enjoyed
a successful two-year partnership with the bank and look forward to
continuing it into the future.�
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About First National Bank
First National Bank is a subsidiary of First National of
Nebraska, Inc. First National of Nebraska has grown into the
largest privately owned banking company in the United States. First
National and its affiliates have $21 billion in managed assets and
nearly 7,000 employee associates in 35 states. Primary offices are
located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota
and Texas.
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