Acxiom Teams with Blackboard to Deliver Affordable Student Identity Verification
March 05 2009 - 9:00AM
Business Wire
Acxiom� Corporation, a global leader in interactive marketing
services and identity management, (NASDAQ: ACXM), recently
announced an agreement with Blackboard Inc. (NASDAQ: BBBB), a
leading provider of educational enterprise technology, to jointly
meet the online authentication needs of higher education
institutions.
As a premier-level partner in the Blackboard Alliance Program�,
Acxiom will make its Risk Identification Suite available to
Blackboard clients to verify the identity of distance learning
students.
The partnership offers colleges and universities an enhanced
solution for improving student verification at a time of growing
interest in verification policies, spurred in part by passage of
the federal Higher Education Act. While still subject to negotiated
rule-making, the act requires verification that individuals
completing online assignments are actually the students registered
for the distance learning classes.
As a Blackboard partner Acxiom will also participate in a
variety of client engagements, including Blackboard�s annual user
conferences, industry events, promotions and other online
programs.
�All higher education institutions with distance learning
programs are looking for a simple, affordable solution that does
not require hardware to meet evolving integrity policies in
distance education,� said Tim Christin, Acxiom senior vice
president. �As a champion of consumer privacy and online safety,
Acxiom views its identity management services as a perfect fit for
Blackboard clients to use in developing new practices in student
authentication.�
Blackboard is a leading provider of education enterprise
software applications and services. The company�s online learning
application, Blackboard Learn� (formerly the Blackboard Learning
System�), is the most widely adopted course management system among
U.S. post-secondary institutions.
Acxiom�s risk identification products are widely known for
authenticating online banking transactions.
The student identity verification is performed over the Internet
with no intrusion into the learning process. Acxiom�s
authentication system asks verification questions that only the
student enrolled in the course can answer. The questions are based
on information contained in Acxiom�s risk mitigation solutions.
Acxiom�s identity verification does not require hardware, and
institutions using Acxiom�s authentication solutions control when,
where and how frequently students authenticate. Instructors and
administrators are notified of results. The entire process is
delivered through Blackboard software, enabling authentication
during the learning process.
About Acxiom Risk Mitigation
Acxiom�s risk management capabilities empower organizations to
make decisions that increase security and profitability, while
reducing fraud across the enterprise. This is accomplished through
a complete suite of risk solutions which include identification,
investigative and authentication services. Visit
www.acxiom.com/StudentIdentity.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, e-mail, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademarks of Acxiom Corporation.
About Blackboard Inc.
Blackboard Inc. (NASDAQ: BBBB) is a global leader in enterprise
technology and innovative solutions that improve the experience of
millions of students and learners around the world every day.
Blackboard�s solutions allow thousands of higher education, K-12,
professional, corporate, and government organizations to extend
teaching and learning online, facilitate campus commerce and
security, and communicate more effectively with their communities.
Founded in 1997, Blackboard is headquartered in Washington, D.C.,
with offices in North America, Europe, Asia and Australia.
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jun 2024 to Jul 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jul 2023 to Jul 2024
