Acxiom Helps Distance Learning Providers Verify Identity of Test Takers in Partnership With PupilCity
March 18 2009 - 9:00AM
Business Wire
Distance learning providers can enjoy greater confidence in the
integrity of the online examination process with the use of joint
services announced today between PupilCity, LLC, and Acxiom�
Corporation (Nasdaq: ACXM), a global leader in interactive
marketing services and identity management.
Students completing online work proctored by PupilCity will be
able to verify, via Acxiom�s identity services, that they are the
ones enrolled in the course. They log on to the PupilCity website,
scan their surroundings with a webcam, then answer unique questions
that authenticate their identity. Exam proctors, connected via
monitors, can then observe students taking assessments.
�Acxiom�s authentication services provide�a crucial piece�for
our method of achieving�academic integrity,� said�Jarrod Morgan,
Pupil City�s technology coordinator. �We can monitor the students
as well as their screen and audio while they are taking an exam,
and�Acxiom lets us know that we are observing the correct
person.�
The Acxiom-PupilCity partnership addresses new federal
requirements that higher education institutions show evidence of
how they verify identities of distance learners during the
accreditation process.
�Colleges and universities are searching for practical and
affordable methods of verifying a student�s identity in order to
meet this federal mandate,� said Michael Jortberg, who leads
Acxiom�s higher education initiatives. �Acxiom�s student
authentication solution offers the lowest cost per student.� Unlike
other solutions, PupilCity and Acxiom require no student or
instructor pre-registration, no extra training and no hidden
student or IT costs.
The student identity verification is performed over the Internet
with no intrusion into the learning process. Acxiom�s
authentication system asks verification questions that only the
student enrolled in the course can answer. The questions are based
on information contained in Acxiom�s risk mitigation solutions.
Acxiom�s risk identification products are widely known for
authenticating online banking transactions.
�We evaluated several options, and the PupilCity solution met
our needs for cost, academic integrity and student satisfaction,�
said Dwight Layton, chief information officer for California
Southern University.
�Our partnership with PupilCity is part of Acxiom�s larger role
as a leader in global identity initiatives and as a champion of
consumer privacy and online safety,� added Jortberg.
Acxiom and PupilCity will exhibit at the Distance Education and
Training Council 83rd Annual Conference April 6-7 in San Diego.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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