Furniture Company Targets Growth Despite Challenges and Tough Economy
May 14 2009 - 1:00PM
Business Wire
Furniture retailer The RoomPlace recently selected global
interactive marketing services leader Acxiom� Corporation (Nasdaq:
ACXM) as a strategic partner to power multichannel programs that
deliver high-performance marketing results at an affordable
price.
�The RoomPlace is looking to the future,� said Geoff Maxwell,
The RoomPlace Chief Operating Officer. �We�re implementing an
aggressive marketing and development plan designed to build our
customer intimacy and further improve our customer experience.
Acxiom gives us the right solutions to be successful.�
Looking to grow despite adverse economic conditions, The
RoomPlace faces the same challenges as many growing companies, such
as maximizing return on marketing investment, managing the customer
experience across channels, and gaining an advantage over equally
hungry competitors.
The RoomPlace turned to Acxiom MarketEdge-X�
(www.marketedgex.com), a powerful multichannel solution that
provides high-performance marketing at an affordable price. Among
the key advantages of the platform is its ability to provide a
consistent, accurate view of customers across channels � a
capability the RoomPlace was keen to acquire.
�Our concept relies on knowing our customers and demonstrating
that understanding through the experiences they have with us,� said
Maxwell. �Acxiom�s solution gives us the capabilities to manage the
customer relationship at various touch points in our business, then
track and analyze the results to ensure we�re achieving our
objectives.�
MarketEdge-X brings together decades of technology development
and marketing best practices gained through Acxiom�s service to the
most respected brands in the world. This ability to deploy
effective multichannel marketing strategy changes the game for
companies like the RoomPlace by making capabilities available that
have typically been out of reach financially for all but the
largest businesses.
Acxiom�s multichannel solution also gives businesses the control
and flexibility to accurately assess and optimize their marketing
programs based on attributes such as changes in customer behavior.
It draws together what have typically been distinct data sources
and communications channels run by different suppliers, and enables
marketers to deliver unified, coordinated campaigns across all
marketing channels, across all departments in the organization, and
across the globe.
�In a tough economy, businesses need to get the most out of
every marketing dollar they invest,� said Tim Suther, Acxiom�s
senior vice president for Global Multichannel Marketing Services.
�MarketEdge-X creates a single view of the customer and allows
companies to market smarter and more efficiently across their
business, helping them survive and grow.�
The platform has been in service since 2007 and is already used
by numerous travel, retail, insurance, health and leisure companies
to coordinate and execute multichannel campaigns.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and Acxiom MarketEdge-X are trademarks of Acxiom
Corporation.
About The RoomPlace
The RoomPlace makes furniture buying easy for customers by
allowing customers to experience a total-room concept and select
the perfect design that meets their individual tastes and needs.
Headquartered in Lombard, IL., the company has more than 900
employees and operates 22 furniture stores including three
showrooms in metro Chicago; 14 in suburban Chicago; two in
Indianapolis and single showrooms in Rockford, IL, and Merrillville
and Mishawaka, Indiana. The RoomPlace also operates a
state-of-the-art distribution center in Woodridge, IL.
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