For companies that run direct-mail marketing campaigns through Acxiom� Corporation (Nasdaq: ACXM), new U.S. address standardization rules that take effect July 31 will be a non-event. That�s because Acxiom is ahead of the game in ensuring its clients continue to receive significant postal discounts for mail campaigns.

All address hygiene service providers must comply with new Postal Service rules by July 31 for clients to continue to qualify for mailing discounts. Acxiom received certification in April for its address hygiene platform, part of Acxiom PanOptic-XTM Data Quality that integrates accurate customer information enterprise wide. Acxiom implemented the last updates to its services July 12 � nearly three weeks before the compliance deadline � to ensure a seamless transition for clients.

�Qualifying for mailing discounts is one way to help maximize the marketing investment of the thousands of clients across the nation that rely on Acxiom for address hygiene services,� said Jim Plas, vice president of Acxiom�s CDI Product Group.��Over the last fiscal year, we processed more than 1 trillion records through our address hygiene platform, saving our clients hundreds of thousands of dollars over the course of the year.�

The new standardization rules are part of cycle M of the U.S. Postal Service Coding Accuracy Support System (CASSTM). To become CASS certified, participants must pass a stringent evaluation of their address matching software. Acxiom�s experience and best practices gained through decades of serving some of the biggest brands in the world are incorporated into PanOptic-X Data Quality. Clients have the option of using these services on demand via a software-as-a-service platform or of having the platform installed on-premise, behind their own firewall. Either way, the data quality solution leads to bottom-line savings.

�For an investment equal to pennies per 1,000 mail pieces, organizations that conduct bulk mailings can literally save a dime per individual mail piece,� said Rick McConville, Acxiom postal expert and data quality product manager. �By using CASS cycle M certified software, companies qualify for first-class service at a significant discount.�

To put it in perspective, if a company sends out a mailing of 1 million pieces, they could potentially save an estimated $100,500 over non-discounted postal rates.

�Being compliant with the new postal regulations saves money � something that is especially important in today�s economic climate,� said Plas. �Acxiom understands clients need to use their marketing budget in the wisest way possible, which is why we wanted to make sure our products and services were certified as compliant in plenty of time to help them continue to qualify for mailing discounts.�

Acxiom has been licensed to provide address hygiene related services to the U.S. mailing industry since the inception of the CASS program in the late 1980s. For more information, visit http://www.usps.com/ncsc/addressservices/certprograms/cass.htm.

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom and Acxiom PanOptic-XTM are trademarks of Acxiom Corporation.

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