Acxiom to Provide Identity Card Technology to “Open Government” Pilot Program
September 09 2009 - 10:12AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM) will be part of President
Obama’s open-government initiative to facilitate online feedback
from Americans on public policy matters. Acxiom’s identity card
technology will enable U.S. citizens to register and access
government websites without having to establish multiple user names
and passwords, and it will give them control over how much personal
information they share with the government.
The pilot program is being conducted by the National Institute
of Health (NIH) and related agencies. Acxiom’s technology will be
certified under open trust frameworks developed through
collaboration between the OpenID Foundation (OIDF) and the
Information Card Foundation (ICF) and reviewed by the federal
government.
“Americans will now be assured an easier and safer Internet
experience with the government,” said Tim Christin, senior vice
president of Acxiom’s Identity Solutions group. “That’s a benefit
that Acxiom, as a champion of consumer privacy and a leader in
identity management, is privileged to support.”
Acxiom will provide the technology that allows an individual to
obtain a digital identity card to be stored on the person’s
computer. It is the digital equivalent of an identity card
typically carried in a person’s wallet.
“Digital identity cards ensure an easier and more efficient user
experience to safely verify an identity while reducing the
possibility of ID fraud,” said Christin. “They put individuals
fully in charge of their identity and information disclosure
requirements over the Internet.”
Open-government initiatives create opportunities for the public
to interact with the government using Web 2.0 innovations such as
user-generated content, blogging, messaging, surveys and search
capabilities. The government’s goal is to provide interactive
websites that save citizens time and money and increase their
direct involvement in governmental decision making.
Acxiom is a member of the ICF, an international non-profit
organization whose mission is to advance simpler, more secure and
more portable digital identity on the Internet.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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