Acxiom Acquires DMS as Entry Point into Middle East Market
September 23 2009 - 10:26AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM) announced today a strategic
expansion into the Middle East-North Africa (MENA) market with the
acquisition of DMS (Direct Marketing Services) in Saudi Arabia and
the United Arab Emirates.
“DMS has established itself as the premier provider of direct
marketing services in the MENA region,” said Acxiom Senior Vice
President Jerry Jones, a principal in the acquisition agreement
signed late last week. “We could find no better partner to join
with us in creating value for companies that want to convert
consumer insights into lasting customer engagements.”
The new Acxiom MENA organization will serve global and regional
clientele from offices in Jeddah and Dubai.
“The MENA region is a strategic investment area for our
company,” said Acxiom CEO and President John Meyer. “We look
forward to servicing our current global partners who are expanding,
as well as serving regional marketers who need a broad, integrated
solution set to answer the complex challenges facing businesses
today.”
The operation will be led by DMS Managing Director Yousef
Hamidaddin, who becomes CEO of Acxiom MENA. Alaa Al-Shroogi of
Dubai will serve as president.
“Operating under the Acxiom umbrella will significantly empower
our capabilities, extending the scope and sophistication of our
offering across MENA,” said Hamidaddin, who is founder and CEO of
the Arab Direct Marketing Association.
Working in partnership with the Saudi Post, DMS has been a
pioneer in the Middle East’s direct mail industry and has expanded
its offerings to become a full-service direct marketing agency. DMS
recently became a member of the Universal Postal Union Direct Mail
Advisory Board.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and strategy formulation solutions for
effective marketing across digital, Internet, email, mobile and
direct mail channels. Our secure, high-performance technology
services deliver consistent value and reliability. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States,
Europe and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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