Citing ‘Outstanding’ Results, NetSpend Takes Next Steps with Acxiom
October 26 2009 - 9:00AM
Business Wire
NetSpend, a leading provider of card-based prepaid financial
services to tens of millions of underserved consumers, has signed a
three-year contract extension with Acxiom® Corporation (Nasdaq:
ACXM) based on strong marketing results using Acxiom’s Web-based
data quality services.
NetSpend had previously agreed to a six-month trial that
included data quality services and premium consumer insights but
Acxiom’s speed-to-implementation exceeded expectations and NetSpend
was eager to lock in long-term value.
“Acxiom’s data quality services integrated seamlessly into our
existing information management capabilities and using the
high-quality data, we are better able to reach consumers to deliver
on our mission to bring affordable, card-based financial services
to underbanked consumers,” said Dan Henry, chief executive officer
of NetSpend.
Acxiom PanOptic-XTM Data Quality services were implemented in 45
days and in full production within two months, enabling NetSpend to
quickly reap the benefits of accurate, real-time customer data. The
solution also uses Acxiom’s AbiliTec® linking technology to
accurately track customers as they move through NetSpend’s customer
acquisition and lifecycle programs.
“The capabilities delivered by Acxiom’s data quality services
resolve pressing challenges faced by financial services marketers
who are tired of campaign profits being eroded by poor data quality
and a lack of enterprise-wide integration,” said Randy Watson,
Acxiom’s senior vice president of Financial Services. “The value of
these services can now be delivered in multiple ways without long
lead times and large up-front investments in hardware, software or
people – and that’s very important to financial services companies
in today’s economy.”
With an extended agreement, NetSpend will continue to benefit
from Acxiom’s 40 years of experience and innovation. Acxiom
pioneered the introduction of customer data integration (CDI) to
the marketplace nearly 10 years ago with the creation of
proprietary linking technology.
Today CDI initiatives designed to build a comprehensive view of
the customer are foundational in most Acxiom solutions. The
accurate view of customers and prospects ensures companies are
making the best decisions in their analytic efforts by basing those
decisions on the highest quality data. Accurate, comprehensive
customer insight creates a more accurate understanding of customer
wants – leading to more effective merchandising, privacy
management, customer support and service.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe, Middle East,
Africa and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and Acxiom PanOptic-X are trademarks of Acxiom
Corporation.
About NetSpend Corporation
NetSpend Corporation is one of the leading providers of prepaid
debit cards in the United States. A pioneer in the industry since
its inception in 1999, NetSpend prepaid debit cards offers
financial freedom and convenience to the more than 100 million
underbanked consumers in the United States. NetSpend is the only
company in the prepaid debit industry to offer an end-to-end
solution for consumers and merchants with a proprietary processing
platform, card fulfillment, customer service and risk management
capabilities. More information about the company can be found at
www.netspend.com or by following the company on Facebook or
Twitter.
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