Acxiom Highlights Dramatic Expansion of Advertising Solutions at ad:tech New York
November 04 2009 - 12:30PM
Business Wire
Ad:tech New York will be the setting this week as Acxiom®
Corporation (Nasdaq: ACXM) showcases its vastly expanded
advertising solutions that redefine effectiveness in reaching the
right consumers with relevant messages.
Irrelevant ads annoy consumers and are beginning to frustrate
marketers due to the resulting wasted impressions and media spend.
Up to 80 percent of online impressions fail to reach their intended
audience with desired frequency (source: comScore) and companies
spend an estimated $112 billion in wasted advertising in the United
States each year (source: What Sticks).
Acxiom helps clients prevent wasted advertising through Acxiom
Relevance-X™, which spans channels from online and mobile to social
media and interactive television and enables marketers and
advertisers to:
- Incorporate new ad decisioning
technologies to ensure their messages reach the most receptive
audience every time.
- Select audience and channel
based on deep consumer insights, including in-house marketing and
behavioral data.
- Apply consumer-centric analytics
to continually improve relevance for every interaction across the
entire buying cycle.
“Armed with Relevance-X, advertisers can achieve
high-performance marketing results and superior returns, often
times generating three to five times the return compared to
campaigns based on reach, context or behavior,” said Tim Suther,
senior vice president for Acxiom’s Global Multichannel Marketing
Services. “For years, progressive marketers have counted on Acxiom
to enable better performance. Relevance-X continues the tradition
of providing value through targeted customer engagements driven by
powerful insight.”
Relevance-X allows marketers to easily select and engage
consumer segments, then reliably deliver the right message through
the most relevant channel. Strong analytic capabilities equip
marketers with the tools to monitor results and optimize campaigns
in real time. This ensures purposeful messaging to consumers
throughout campaigns and leads to the most effective marketing
possible with improved customer engagement and fewer wasted ad
impressions.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Ark., and serves clients around the
world from locations in the United States, Europe, Middle East and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of
Acxiom Corporation.
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jun 2024 to Jul 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jul 2023 to Jul 2024