Acxiom Named a Leader Among Email Marketing Service Providers in Independent Report
December 28 2009 - 9:58AM
Business Wire
Forrester Research, Inc. has named Acxiom® Corporation (Nasdaq:
ACXM) a “Leader” in its highly anticipated evaluation of email
marketing service providers, noting that Acxiom “is well equipped
to manage large global enterprises particularly in a full-service
manner.”
The December 2009 report, “Forrester Wave™: Email Marketing
Service Providers, Q4 2009,” also found that Acxiom “has directed
its investments and organizational development toward digital and
multichannel strategies that create, integrate and optimize engaged
consumer experiences across a growing list of channels globally:
email, direct mail, mobile, social, Web, display ads, and digital
TV.”
Forrester’s evaluation also noted that “Acxiom has been quick to
integrate mobile and social functionality to meet the growing needs
of the email marketer.”
“Our investments aim to make each of our clients a hero in the
eyes of their customers and deliver them substantial return on
marketing investment," said John Meyer, Acxiom chief executive
officer. “Email is a critical investment for our organization as it
is a strong enabler of multichannel marketing programs and benefits
when combined with our cross-organizational strengths in deep
customer insight, agency services and global footprint."
"Our organization is privileged to work with some of the world’s
top brands and I believe Forrester's analysis helps to reflect the
trust and partnership bestowed upon us to deliver high-performance
marketing and advertising programs year in and year out," said Tim
Suther, Acxiom's senior vice president for Global Multichannel
Marketing Services. "We greatly appreciate this acknowledgement
from a firm as well noted in the industry."
The Acxiom Impact-X solution suite enables businesses to design,
send, analyze and optimize direct marketing communications across
multiple digital channels. Recently introduced, Acxiom Impact-X™
Email 8.1 delivers powerful new tools to the hands of marketers and
integrates email marketing with social media while delivering
unique marketing insights to drive improved performance.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Ark., and serves clients around the
world from locations in the United States, Europe, Middle East and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and Acxiom Impact-X are trademarks of Acxiom
Corporation.
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