Reaffirming its commitment to providing deep customer insight and multichannel marketing for its multinational clients in the Asia-Pacific region, Acxiom® Corporation (Nasdaq: ACXM) has named Barry Adams as director of business development for Asia.

Adams, an established sales professional in the region, will be based in Hong Kong. He will implement strategies that provide the highest level of service to Acxiom’s multinational clients in the region, especially those increasingly expanding their operations across key sectors including the financial services, retail, automotive, hospitality and travel industries.

“This move is also strong recognition of Acxiom’s determination to expand its unique capabilities in China and the Asia-Pacific region,” said Frederic Jouve, who leads Acxiom’s Greater China business. “During Barry’s 13 years in sales-related roles in Asia, he has established himself as a highly experienced customer-focused professional, with proven skills and a sharp eye for business development opportunities, which are all essential to our company’s expansion in the APAC market. Acxiom will be able to provide better service and respond more promptly to our clients with Barry acting as a bridge within the region.”

“The great resilience and huge potential of the APAC market has been proven, and we expect to see even further strengthening of the market in the near future,” Adams said. “However, significant challenges still exist for local companies, for whom tailor-made marketing strategies based on an understanding of their consumers’ behavior are becoming essential. Acxiom, as a global leader in database marketing, offers deep consumer insights through studying actual customer behavior and supplements these with innovative multichannel solutions to meet dynamic market trends. I look forward to bringing our range of innovative and value-added offerings to customers in the region.”

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom® is a registered trademark of Acxiom Corporation.

Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jun 2024 to Jul 2024 Click Here for more Acxiom Charts.
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Jul 2023 to Jul 2024 Click Here for more Acxiom Charts.