MySalesHero.com Delivers Superior and Affordable Sales Leads for Small and Medium Sized Businesses
February 25 2010 - 11:04AM
Business Wire
Businesses of all sizes that rely on sales leads to drive
business growth can now turn to MySalesHero.com™ for fast, simple
and cost-effective access to Acxiom® Corporation’s (Nasdaq: ACXM)
leading databases of U.S. consumer and business contacts.
MySalesHero.com recognizes that small and medium-sized
businesses seek quality over quantity, as well as superior customer
service and ease of use when purchasing leads online. An
Acxiom-sponsored survey of 500 small business owners found that 72
percent feel they need quality sales leads to drive business
success and 48 percent need help finding these sales leads or
potential client information, with 61 percent stating the need for
a simple, cost-effective way to do so. MySalesHero.com addresses
these needs with targeted, accurate leads along with:
- Unlimited customer service to
answer all questions and provide marketing counsel
- Transparent, easy-to-understand
pricing, with a flat fee for data lists
- No upfront commitment or
subscription requirement
- Built-in data compliance
business rules, including do-not-mail
- Geographical targeting,
including ZIP code and carrier route code
“MySalesHero.com takes the hassle out of sourcing and managing
sales leads,” said Stacey Girt, Acxiom senior sales leader.
“Running a small to medium business brings with it many challenges,
and obtaining accurate sales leads shouldn’t be one of them.
Quality leads, ease of use and chat, phone or email-based customer
service staffed by MySalesHero Advisors have been built in to our
solution to create a practical approach to growing a business.”
MySalesHero.com even provides previous-order suppression to
avoid duplicating names already acquired – and a full educational
support system, including online chat.
“Many business owners feel overwhelmed and do not know where to
start with sales leads,” said Mary Jo Yafchak, Acxiom vice
president of product management. “MySalesHero.com eliminates the
mystery so small business owners can expand their sales toolkit and
increase their return on investment. It’s designed to be a true
partner, providing guidance and advice every step of the way.”
The MySalesHero.com survey was conducted online by StrategyOne
between February 8 and February 12, 2010. The sample consisted
of 500 small business decision makers at the manager level at U.S.
companies with 100 or more employees. The national results have a
margin of error of plus or minus 4.5 at the 95 percent level of
confidence.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe, Middle East
and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and MySalesHero.com are trademarks of Acxiom
Corporation.
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