National health and life insurer Physicians Mutual is increasing its emphasis on customer acquisition through added consumer insights from its long-term marketing database provider, Acxiom® Corporation (Nasdaq: ACXM).

Under a new multi-year agreement, Acxiom will continue managing Physicians Mutual’s customer marketing database and will also begin managing the company’s customer prospect database. The insurer’s new combined marketing universe will be enhanced with Acxiom’s InfoBase-X®, the largest collection of U.S. consumer information available in one source. This will establish a unique platform to create deeper insights into existing customers to use in formulating strategies for new customer acquisition.

“This agreement will create a unified marketing database environment that will help us better understand and respond to our customers’ preferences and expectations,” said Rob Reed, Physicians Mutual’s executive vice president and chief operating officer.

Holly Marr, vice president of Acxiom's insurance practice, sees the expanded agreement as a natural extension of a relationship spanning more than two decades. “Physicians Mutual will be positioned for true multichannel capabilities as they broaden and tailor their approach in a highly competitive market,” she said. “Effective customer engagement is essential to growing the top line, and knowing your best customers and how that translates into attracting new customers is the first step in that process.”

About Physicians Mutual

Physicians Mutual Insurance Company and Physicians Life Insurance Company, a member of the Physicians Mutual family, provide a full portfolio of health and life insurance products, as well as financial products. The companies have total assets exceeding $2.7 billion. Both Physicians Mutual and Physicians Life consistently receive high grades from independent insurance analysts. They have an A.M. Best rating of “A (Excellent),” based on financial strength. TheStreet.com Rating gives Physicians Mutual an “A+ (Excellent)” and Physicians Life an “A- (Excellent)” based on financial security.

Founded in 1902, Physicians Mutual headquarters are in Omaha, Nebraska.

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom and InfoBase-X are trademarks of Acxiom Corporation.

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