Acxiom Boosts Marketing Delivery Capability with Opening of Nantong Global Service Center
March 26 2010 - 10:27AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a global leader in
interactive marketing services, officially opened its China Global
Service Center (GSC) in Nantong today with Nantong Vice Mayor Shen
Zhengxin and Acxiom CEO John Meyer presiding.
The center will provide extensive services that include software
development, systems management, data analysis and statistical
analysis to clients in China and around the world. The China
facility is Acxiom’s second GSC, after Poland.
“The international service outsourcing market is moving towards
China and the development of the Chinese outsourcing industry has
been vigorously supported by the government,” said Mayor Ding Dawei
in an earlier meeting with Acxiom CEO John Meyer. “Nantong will
make the most of its regional advantages and talent pool to seize
the best opportunities for supporting international enterprises
such as Acxiom.”
Because Acxiom offers both offline and online marketing
solutions, the GSC is part of Acxiom’s infrastructure investment to
strengthen marketing delivery capability in China and the region.
Acxiom is part of a growing business community that has chosen
Nantong because of the close proximity to universities and
colleges.
“China is one of the most populous nations in the world with a
growing sophisticated consumer base,” Acxiom CEO Meyer said.
“Marketers are seeing an increased need to invest in interactive
approach to tap on this expanding sophistication. Acxiom is looking
forward to working with our clients to create and manage a more
personable dialogue with their customers through our range of
multichannel marketing solutions.”
As market segmentation in China continues to grow rapidly, the
ability to drive more targeted marketing campaigns requires
marketers to deploy more sophisticated approaches.
“The GSC will play a major part in the delivery of our marketing
services,” Meyer said. “Infrastructure investment is part of
Acxiom’s strategic growth plan. This center is our continued
commitment to our clients in delivering innovative and valuable
marketing services that will give them a competitive
advantage.”
“People are one of our most important assets in providing
outstanding service,” said Lucas Ho, Acxiom China GSC general
manager. “We’re impressed by Nantong’s well-educated talent pool.
This is one of the critical reasons why we selected Nantong. Acxiom
has a rapidly expanding local and global client base and the
Nantong GSC will be a strong resource center with long-term
commitment to our China and worldwide clients.”
About Acxiom China
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability.
Founded in 1969, Acxiom is headquartered in Little Rock,
Arkansas, and serves clients around the world from locations in the
United States, Europe, Middle East and Asia-Pacific. For more
information about Acxiom, visit www.acxiom.com.
For more information about Acxiom China, visit
www.acxiom.com.cn.
Acxiom is a trademark of Acxiom Corporation.
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