Acxiom Unveils Powerful Combination of Technologies and Services To Deliver New Approach to Audience Engagement
April 19 2010 - 10:30AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), the company traditionally
known as a data powerhouse, announced today an expansion in its
business strategy that aims to provide greater value to marketers
wrestling with the demands of an increasingly fragmented,
multichannel media environment.
Acxiom’s new emphasis on marketing technology and services,
which is being announced at ad:tech San Francisco 2010, the largest
gathering of on-line marketers, is the result of combining the
company's data and technology assets. This includes consumer data,
consumer recognition, analytics, client databases, digital
and direct marketing strategy, media targeting and delivery
optimization to create multichannel, insights-driven solutions that
will allow marketers to reach their audiences with a level of
certainty unknown until today.
“It has become a business and marketing imperative for companies
to be able to recognize their consumers across a broad spectrum of
channels,” said John Meyer, Acxiom chief executive officer. “By
leveraging Acxiom’s leading technology and data assets, we are now
able to offer a platform that enables marketers to recognize, reach
and capture the highest value consumers across all channels with
unprecedented precision.”
“Acxiom’s new focus on audience management and consumer
experience personalization means marketers can have a real-time,
scalable audience-targeting solution that increases the
effectiveness of their media mix,” said Michael Darviche, Acxiom
chief marketing officer and senior vice president. “Marketers can
improve the brand experience at every touchpoint across multiple
channels with higher levels of confidence, while minimizing wasted
impressions and media spending.”
Acxiom’s new technologies include Acxiom Relevance-X®, a
multichannel targeting suite that uses multiple methods of
targeting to deliver the audience through a variety of channels,
including online, mobile, addressable TV and social media.
“The Relevance-X suite of products can instantly recognize
consumers at any touchpoint, leveraging targeting techniques, such
as consumer lifestage and retargeting, without compromising privacy
or security,” said Tim Suther, Acxiom’s senior vice president of
multichannel marketing services. “Additionally, our collaborative
targeting capabilities can reach significant scale on our partners’
networks. As a result, marketers can expect improved brand
targeting and conversions across the board, optimizing each channel
for the best and most consistent possible ROI.”
For more information about Acxiom’s new positioning and
products, visit Acxiom’s booth at ad:tech San Francisco (booth
no.5841) or join us socially on:
LinkedIn: Acxiom.com/linkedin
Facebook: Acxiom.com/facebook
Twitter: Acxiom.com/twitter
About Acxiom
Acxiom is a recognized leader in Marketing Technology and
Services, providing clients with Audience Engagement solutions. Our
superior consumer recognition and targeting technologies deliver
unprecedented targeting precision to help marketers manage
audiences, personalize consumer experiences and create more
profitable customer relationships. Our mission is to provide our
clients with a greater confidence of success in their marketing
programs. Acxiom’s consultative approach spans multiple industries
and incorporates over 40 years of experience in consumer data,
analytics, information technology, data integration and strategy
solutions for effective marketing across multiple communications
channels. Leveraging decades of information management, Acxiom
provides secure, high-performance technology services that deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
Acxiom.com.
Acxiom and Acxiom Relevance-X are registered trademarks of
Acxiom Corporation.
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