Acxiom Expands into South America with Acquisition of GoDigital
May 12 2010 - 11:13AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM) today announced a strategic
expansion into the South American market with the signing of a
definitive agreement for the acquisition of a controlling interest
in GoDigital, a data quality and precision marketing company in Sao
Paulo and Porto Alegre, Brazil.
Founded in 2000, GoDigital has two unique, proprietary products
– GoQuality, which offers total data quality management, and
Claridata, a web-based suite that offers multichannel marketing
campaign management and geo-analytical indicators for targeted
marketing and campaign analysis.
“GoDigital is quite impressive in its ability to rapidly process
data as well as to provide analytics and targeted marketing
strategy planning,” said Acxiom Senior Vice President Jerry Jones.
“Acxiom has long been known as the premier provider of end-to-end
marketing solutions, which means GoDigital is the perfect
complement for our expanding global interactive marketing
services.”
GoDigital’s platforms allow companies to easily incorporate
their own databases with GoDigital’s data analysis tools to
eliminate data problems and create more accurate information. Then,
through a simple, web-based interface, GoDigital’s Claridata can
add countrywide and street-level marketing, market intelligence and
campaign results and analysis.
“South America and Brazil in particular have become key
geographic areas for regional as well as global businesses,” said
Acxiom CEO John Meyer. “GoDigital has the powerful platforms
necessary for creating customer engagements from consumer insights.
This is an exact alignment with Acxiom’s global vision and
corporate strategy.”
The operation will be led by GoDigital founder and CEO José
Cesar Martins. “Innovation has been the key to our success for the
last 10 years and now we will expand on that success,” Cesar said.
“We know the markets. We know the cultures and the geography. As
part of Acxiom, we can now bring full-service multichannel
marketing to more businesses throughout the region.”
About Acxiom
Acxiom is a recognized leader in marketing technology and
services that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience of
data management to deliver high-performance, highly secure,
reliable information management services. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States,
Europe, Asia-Pacific and the Middle East. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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