Wells Fargo Renews Agreement with Acxiom to Provide Customer Insight Database
July 08 2010 - 2:51PM
Business Wire
Wells Fargo & Company (NYSE: WFC), a diversified financial
services company providing banking, insurance, investments,
mortgage and consumer finance, has renewed its agreement with
Acxiom® Corporation (Nasdaq: ACXM) to manage its customer and
prospect database and provide precision customer insights.
The multi-year agreement with Acxiom provides a combination of
service and technology to continue managing Wells Fargo’s primary
marketing engine, which enables targeted messaging for Wells
Fargo’s diversified marketing organization.
“For more than a decade, Wells Fargo has relied on Acxiom to
support the company’s analytic and direct marketing technology
needs,” said Wells Fargo Chief Marketing Officer Sylvia Reynolds.
“Our business with Acxiom has grown over time, and we consider the
company a valuable strategic ally.”
“Wells Fargo’s vision, values and commitment to outstanding
sales and customer service are strategically aligned with Acxiom’s
commitment to help our clients drive growth and deliver consistent
value,” said Randy Watson, Acxiom Vice President, Financial
Services Group. “We look forward to continuing our work with Wells
Fargo in both enabling, planning and execution of effective
marketing campaigns across the company’s diverse lines of
business.”
Wells Fargo, with $1.2 trillion in assets, has more than 10,000
stores, 12,000 ATMs as well as internet availability
(wellsfargo.com) across North America and internationally.
About Acxiom
Acxiom is a recognized leader in marketing technology and
services that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience of
data management to deliver high-performance, highly secure,
reliable information management services. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States,
Europe, Asia-Pacific and the Middle East. For more information
about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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