Acxiom Takes Strong Position in Healthcare Marketing With New Leadership
August 11 2010 - 9:00AM
Business Wire
Acxiom® Corporation (NASDAQ: ACXM), a recognized leader in
marketing technology and services, has appointed Cameron Thompson
as group managing director of Acxiom’s healthcare practice.
“The healthcare landscape as we know it is changing
dramatically,” said John Meyer, Acxiom chief executive officer.
“With government health reform, the need for health provider
efficiency and the shift to more personalized healthcare, the
industry is undergoing a fundamental transition. Cameron, formerly
a senior vice president for Harte-Hanks Pharmaceuticals/Life
Sciences, has more than 22 years’ experience in developing
first-rate healthcare marketing solutions, adding to our management
team’s ability to better serve this market.”
Thompson’s group, which is responsible for all aspects of its
expansion, will leverage Acxiom's real-time and new channels
capabilities for consumer recognition, analytics, digital
and direct marketing strategy, which enables consumer
recognition and engagement across a broad spectrum of channels.
“Clients come to Acxiom to receive world-class data integration,
enhancement and digital deployment to achieve their business goals.
Whether they are providers, pharmaceutical companies, health
insurance companies or electronic health record providers, it all
begins with understanding the customer,” Thompson said.
“As personalized medicine becomes the norm, customer loyalty,
engagement and retention will be crucial for healthcare companies
to compete in this changing landscape. Acxiom’s healthcare team is
competitively positioned to meet the growing needs of various
components of the healthcare industry with an impressive portfolio
of innovative solutions.”
Target audiences and marketing dollars are shifting for every
sector of the healthcare industry. Acxiom has long been known as a
leader at optimizing customer interactions across all marketing
channels and is now aggressively expanding this expertise and
technology to the healthcare industry for a higher level of
success in engaging customer value segments.
About Acxiom
Acxiom is a recognized leader in marketing technology and
services that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in
data management to deliver high-performance, highly secure,
reliable information management services. Founded in 1969,
Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States,
Europe, Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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