Acxiom Ranks in Top One Percent In Customer Satisfaction
October 21 2010 - 2:25PM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, is ranked in the top 1 percent
in a recent customer satisfaction survey conducted by The Black
Book of Outsourcing, the leading independent benchmark for customer
satisfaction. More than 2,700 vendors were rated in the survey.
The online survey, the only study of this magnitude based solely
on client feedback, asked companies to rate their overall
satisfaction based on nine evaluation areas. Acxiom ranked in the
top 10 in all nine categories, including No. 2 in two segments:
corporate reputation and shared goals; and No. 3 in four other
categories: future orientation, partnership approach, risk
mitigation and requirements awareness.
“Buyers rely on our findings in their vendor selection processes
because our results are based on what their peer groups say, not on
vendor claims,” said Eamonn Kennedy, research director at
Datamonitor, owner of The Black Book of Outsourcing.
“The pace of innovation, coupled with big data volumes, creates
infrastructure complexity that challenges even the savviest
organizations,” said Marty Sunde, Acxiom senior vice president for
Global Products and Solutions. “Independent research again
highlights Acxiom’s prowess in transforming the cost-effectiveness
of legacy applications while accelerating the availability of new
systems.”
In addition to The Black Book of Outsourcing ranking, Acxiom
recently ranked No. 3 in the InformationWeek 500 as a top
technology innovator in the Business Services category.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
infrastructure management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About Black Book of Outsourcing
Now owned by the Datamonitor Group, The Black Book of
Outsourcing (http://www.theblackbookofoutsourcing.com/) is the
leading independent benchmark for customer satisfaction with
outsourcing.
The 2010 Black Book of Outsourcing survey is specifically
designed to capture customer satisfaction ratings from users of
outsourced services across the globe. Findings from the annual
survey are presented in reports that investigate outsourcing
markets by industry, geography and service domain. In addition to
rankings of how individual vendors perform, reports typically
contain analysis of the customer experience, market trends and
advice on how to realize desired outcomes.
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