Because investors are always thinking ahead, a new Investor Services Consumer Dynamics study by Acxiom® Corporation (Nasdaq: ACXM) provides useful information on how to reach investors with the right offering before they make investment decisions.

Building on Acxiom’s proprietary Investor Services Consumer Dynamics Segments, the study, “Anticipation Marketing: A Science for Predicting Investor Decisions,” uses case studies to show marketers how to leverage predictable life transitions and events to create a fully realized investor lifecycle marketing solution.

“Acxiom is offering marketers a proactive approach that hasn’t been available before now,” said Holly Marr, vice president of Insurance and Investor Services at Acxiom. “Although not all life-altering events that prompt an investor’s decision can be precisely predicted, with a better understanding of an investor’s current life stage financial trajectory, we can help our clients be there at each moment of need along the way – not after it’s too late.”

The new paper offers three in-depth case studies that demonstrate how Acxiom’s strategy is successful by:

  • Empowering financial advisors – By arming them with the information needed to know moments of truth for customers and be in a position to prepare them for changes in their lives.
  • Marketing in real-time – By using segment-specific insights to dynamically shape an online experience that recognizes and matches customer types with the most relevant offers and with messages that touch on key value and motivational drivers.
  • Marketing to life stage, needs and urgency – By turning attitudinal segmentation into actionable segmentation, recognizing household-level and other prospects. This enables the marketer to offer up-sell opportunities based on existing as well as foreseeable future needs.

“This is true investor lifecycle marketing,” said Ken Osmond, Acxiom senior analytic and strategy consultant for Investor Services. “It allows marketers to improve their profitability and ROI by executing against specific data structures to predict the significant phases in investors’ lives.”

To download a free copy of “Anticipation Marketing: A Science for Predicting Investor Decisions” click here or call +1 888.3ACXIOM (888.322.9466).

About Acxiom

Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable infrastructure management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit Acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

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