Acxiom Scores Top Spot in Direct Marketing
June 02 2011 - 1:14PM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM) has been named as No. 1 on
the Direct Marketing 2011 Agency report compiled by Direct
Marketing News, a recognized media corporation focusing on new
trends and technologies in marketing. With this recognition, Acxiom
scores its fourth top position this year as a leader in marketing
and services technology.
“As a trusted partner for thousands of clients around the world,
Acxiom seeks to optimize customer value at every interaction,” said
Acxiom Chief Marketing Officer Tim Suther. “The DM News ranking
confirms our leadership in driving marketing performance across
channels throughout the customer lifecycle.”
In its Annual Business Report, Direct Marketing News noted that
Acxiom is a more than $1 billion company “serving top-tier clients
across the automotive, travel, entertainment, healthcare and
technology industries.” The magazine’s standings are open to all
direct, digital and marketing services firms and rank companies in
terms of U.S. revenues related to direct marketing.
In the last six months, Acxiom has been listed as the No. 1 U.S.
Agency by Advertising Age magazine (for the third year in row) and
No. 1 also by Advertising Age in “Top Direct and CRM Agencies in
the U.S.” In addition, The Black Book of Outsourcing, in the only
survey based solely on customer feedback, named Acxiom No. 1 for
Customer Satisfaction for IT Outsourcing.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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